Music Marketing

TikTok CEO warns of looming U.S. ban in new video

TokTok CEO Shou Zi Chew posted a video to the ByteDance subsidiary’s official TikTok account acknowledging the real possibility of a full ban and rallying the platform’s 150 million active U.S. users to help fight it.

Some politicians have started talking about banning TikTok,” said Chew while acknowledging the 150 million user milestone, the 5 million “mostly small” businesses that advertise on the platform, and its 7000 U.S. employees.

Chew testifies before Congress on Thursday, and the video and stats also seemed to be designed to remind politicians of the platform’s reach and the possible economic, social, and even political impacts if the app is banned.

@tiktok

Our CEO, Shou Chew, shares a special message on behalf of the entire TikTok team to thank our community of 150 million Americans ahead of his congressional hearing later this week.

♬ original sound – TikTok

MORE: Influencers protest as TikTok passes 150M US users ahead of hearing before Congress

4 things to DO NOW before TikTok is banned: The Breadcrumb Strategy

Bruce Houghton is the Founder and Editor of Hypebot and MusicThinkTank, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a professor for the Berklee College Of Music.x

Bruce Houghton on 03/22/2023 in Music Marketing | Permalink | Comments (0)
Tags: , , , , , ,
Share on:
Top