Music Business

Spotify in talks to add full length videos, take on YouTube and TikTok

Facing increasing competition from YouTube and TikTok, Spotify is in talks with record labels and music publishers about adding full-length music videos.

Spotify already encourages creators to upload a “Canvas’ – looping GIFs under 10 seconds long and ‘Clips‘ 30-second or shorter vertical videos designed to share short announcements and the stories behind their songs.

Video podcasts are reportedly one of the fastest-growing content categories on Spotify.

There is no timeline on when Spotify will begin testing full-length videos, according to Bloomberg who first reported the talks with rightsholders.


Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.

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