Music Business

What is the YouTube Billion View Club, and who is in it?

A few weeks ago, we looked at the Spotify Billion Stream club, now it’s time for YouTube’s Billion View Club. According to YouTube, there are 450 songs that have reached at least a billion views, but not all of them are music videos.

by Bobby Owsinski from Music 3.0

If you look at the top 10, only 4 are music videos while the rest are children’s songs, although you might say that “Baby Shark Dance” is technically a music video. If you look at the top 20 songs in the Billion View Club, only 11 are music videos.

To qualify as a legitimate view, the video has to be watched for at least 30 seconds or the entire length of a shorter video. Additionally, while replays count as views, there is a limit of 5 views per IP address during a 24-hour period. Any views after that from that IP are not counted until the 24-hour period expires.

Here are the top 20 with the music videos in bold.

RankTitleArtistView Count
1Baby Shark DancePinkfong13.0B
2DespacitoLuis Fonsi8.2B
3Johny Johny Yes PapaLooLoo Kids6.7B
4Bath SongCocomelon6.3B
5Shape of YouEd Sheeran6.0B
6See You AgainWiz Khalifa5.9B
7Wheels on the BusCocomelon5.4B
8Phonics Song with TWO WordsChuChu TV5.4B
9Uptown FunkBruno Mars/Mark Ronson4.9B
10Learning Colors – Colorful Eggs on a FarmMiroshka TV4.9B
11Gangnam StylePsy4.8B
12Masha and The Bear – Episode 17Get Movies4.5B
13Dame Tu CositaUltra Records4.4B
14Axel FCrazy Frog3.9B
15SugarMaroon 53.9B
16RoarKaty Perry3.8B
17Counting StarsOneRepublic3.8B
18Baa Baa Black SheepCocomelon3.7B
19SorryJustin Bieber3.6B
20Waka Waka (This Time for Africa)Shakira3.6B

It’s been estimated that a billion YouTube views is worth about $2 million, although that figure can vary so much that it’s hard to put an exact number on it. The money is almost besides the point here. The exposure is huge and its world-wide and you can’t put a price on that.

Bobby Owsinski is a producer/engineer, author, blogger, podcaster, and coach. He has authored 24 books on recording, music, the music business and social media.

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