Music Business

QUICK HITS: Loudly + video-to-song • Canva + Music • Bandzoogle + MusiCounts • Beatport +  HE.SHE.THEY • Soundful AI Collabs • SoundCloud gets Calm…

Loudly has added a video-to-song AI Music Generator that enables creators to use its mobile app to turn raw videos into soundtracked social posts in seconds. 

Using AI, Loudly can “read” the action and mood of a video and then generate song recommendations to fit that vibe, drawing on its AI music capabilities and its vast collection of crafted audio sounds. Loudly’s AI then creates a unique, licensed soundtrack that adds a new layer to short-form videos.

Canva Pro and Education customers can access a new library of music clips from Warner Music Group, including Warner Chappell Music and Warner Recorded Music, Merlin, and more than a dozen other labels and publishers, enabling its millions of users to create content by incorporating songs into their design work. 

Canva provides access to sixty-second clips of songs from artists like Michael Buble, Vance Joy, Kenya Grace, and Curtis Mayfield, and thousands more for personal use in videos, social media posts, presentations, educational materials, and more.

Last year, the number of Canva designs using TikTok templates has grown 10x.

Bandzoogle has opened an online merch store featuring its 20th Anniversary designs, as well as past anniversary designs with all proceeds from merch sales going to the MusiCounts Band Aid
Program
,
which provides under-resourced schools with grants of up to $20,000 worth of musical
instruments, equipment, and resources.

“Bandzoogle believes strongly in giving all children the opportunity to experience formal music
education. We’re so happy to work with the MusiCounts Band Aid Program again to help
support a deep appreciation and understanding of music in future generations as we embark on
our next 20 years,” said Bandzoogle CEO Stacey Bedford.

Soundful, which offers AI-generated music production tech, has launched a Human+AI Music Production Collaboration campaign titled “Soundful Collabs.”

Working with top artists and producers to capture their core musical aesthetic, or “Sonic DNA,” these collaborations enable users to create tracks that sound like the artists, including a clear path for content monetization.

The initial launch includes 3LAUAutografCB Mix, DJ White ShadowKaskade, and Starrah.

Beatport.io, Beatport’s digital marketplace, has announced KINSHIP, its newest collection in collaboration with lifestyle and inclusivity brand HE.SHE.THEY. 

The KINSHIP project is a celebration of diversity and five years of HE.SHE.THEY with 3D artist Enes Güç, and includes the premiere of a brand new documentary following the brand’s founders.

The collection is available here.

SoundCloud is partnering with Calm – the app for sleep, meditation, and relaxation – to introduce new mental health and wellness benefits exclusively for artists.

SoundCloud Next and Next Pro artists will now have access to exclusive offers for Calm through SoundCloud’s existing member benefits program, including:

  • A two month free trial and 50% off Calm Premium for Next Pro artists
  • A one month free trial and 50% off Calm Premium for Next artists

Compiled by Bruce Houghton

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