TikTok adds Artist Accounts and free music marketing toolkit

TikTok has added Artist Accounts that include a free toolbox designed to help musicians succeed on the platform and build a fanbase.

Available to any artist or musician that has released music, TikTok describes the Artist Account as a “shop window for fans to learn more about your music, creative process and to discover the latest releases.”

“The new artist features have helped me to connect to fans in different ways,” said musician Cat Burns. “I find that each of my songs connect with people differently on TikTok, so being able to highlight new releases makes it easier for me to introduce my newer songs to people who have followed me over the years, or who have followed me after hearing a particular song.”

Artists gain access to a suite of resources.

Artist Tag

“It’s the simplest way to identify yourself as an artist on TikTok.” This tag, which will sit underneath the artist’s account name, will signify to the community and potential new fans that you are an artist. You’ll need four songs uploaded to be eligible for the tag.

New Release

This tool ensures that new music releases to amplify their reach and impact on the platform. The feature allows artists to highlight a new track for up to 14 days before and 30 days after release. The tag also highlights a New Release on discovery pages of catalog sounds, allowing artists to drive further discovery of new music.

Music Tab

The Music Tab curates catalog and ensures that new music is automatically added, making it easier for fans to engage seamlessly with the song.

By Artist

The ‘By Artist’ feature enhances visibility by allowing an artist to pin a preferred post to the top of the discovery page, driving awareness to your favorite TikTok video, whether it’s hyping a new release or trending clip.”

Behind the Song

Behind the Song enables artists to share the stories and inspirations behind their songs, fostering a deeper connection with fans.

To activate an Artist Account open this link on mobile.

Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.