D.I.Y.

Bandsintown Artist Checklist: How To Build a Community of Superfans

Bandsintown offers artists an extensive free toolkit to build a fanbase and keep fans informed about tour dates, merchandise drops, new releases, and more, and their new, simple step-by-step checklist shows how to make the most of those tools.

Every Fan on Bandsintown is a Superfan

As we start 2024, the major record labels and others in the industry are increasingly focused on identifying and monetizing Superfans – those 15% to 20% of fans willing to support an artist beyond just streaming a new release or following them on social media.

Because the fans who follow the 600,000 registered artists on Bandsintown have proactively self-identified as wanting to buy a ticket to see them live, every fan captured via Bandsintown is a Superfan.

Here is their official 8 step guide to making the most of Bandsintown’s free toolkit to build your own community of Surperfans.

1. REFRESH YOUR PROFILE

When was the last time you updated your profile picture? Or added new links? How about that bio? The world’s biggest live music fans are searching for you on Bandsintown—don’t catfish them 🐈🐠

EDIT PROFILE


2. UPGRADE YOUR WEBSITE

Still adding your events one by one to your website? We can help with that. Add a custom Widget to your site to automatically sync your events in your style.

SET UP WIDGET


3. SHARE YOUR SMART LINK

Promote your events & build your audience with one shareable link where fans can see your shows, RSVP, buy tickets, and join your mailing list.

CREATE SMART LINK


4. DRIVE MORE MERCH SALES

Give your merch prime real estate on your Bandsintown page, then promote it with the merch smart block and email template.

CONNECT MERCH STORE


5. POST ON BANDSINTOWN

Don’t leave your biggest fans hanging when it comes to your social strategy. Use Posts to announce tours, music, merch, livestreams, contests, and anything else you’d share on socials.

CREATE POST


6. EXPAND YOUR FANBASE

Engage new fans who listen to similar artists with a custom targeted Promoted Email campaign. Easily integrate your events, music, merch and more with smart blocks.

CREATE CAMPAIGN


7. REJUVENATE YOUR RELEASES

Release pages make it easy to announce, build anticipation, grow your mailing list, and keep fans in the loop about new music, merch, tours, contests, and more.

CREATE RELEASE


8. ANALYZE & OPTIMIZE

Evolve your marketing strategy and identify new opportunities with analytics to help you better understand your audience, assess demand, measure campaign performance, and more.

VIEW INSIGHTS


It’s Superfan Week On Hypebot

We’re exploring the superfan phenomenon all week on Hypebot.

• What is a Superfan and Why do UMG, WMG (and everyone else) care so much?

Monetizing Music Superfans: Billion Dollar Opportunity or Superfantasy?

• How to sell more music merch using these eight proven tactics

Join the Superfan discussion

To share your ideas and feedback and to continue the Superfan discussion, head over to Hypebot on Facebook and LinkedIn, follow us, and leave a comment or message us.

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