Market like Taylor Swift: How to use Spotify Pre-Save, Countdown pages

Ahead of today’s release of her 11th studio album, The Tortured Poets Department, Taylor Swift broke Spotify’s record for the most pre-saved albums in its history.

The countdown page for the album was launched on March 28 and updated almost daily with clues, lyrics, and cryptic video clips.

This week’s Hypebot Flashback Friday post looks back to when the free feature was announced at how every artist and label can use this free tool to boost their next release.

How to use Spotify Countdown Pages and pre-saves

The album release moment is one of the most important in an artist’s career, but building momentum for a new release in today’s world requires artists and their teams to work across multiple platforms and services. It’s complex and time-consuming and creates a disconnect between where music is hyped up and where it’s actually streamed.


Share on: