QR Codes are great for marketing music IF you use them the right way

QR codes can be very useful for marketing music, but there are right and wrong ways to use them. Michael Branvold and Jay Gilbert discuss best QR code practices on a new Music Biz Weekly podcast.

The pair also discuss the importance of “walking a mile in your fan’s shoes.”

What does that mean? Experience things as your fans would… buy your own merchandise, buy your music, read your posts, and click the links. Scan that QR code you just posted on Facebook…

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