Should you stop chasing Superfans? Ari H says NO! Join the debate

Should musicians stop chasing Superfans? All three major labels to hundreds of music marketers have turned capturing and monetizing superfans an important success strategy.

Should musicians stop chasing Superfans?

Music marketer Mark Knight argues that its casual listeners that drive lasting growth and offers examples of how top artists like Taylor Swift use this approach to expand their reach and impact.

“When it comes to music marketing we’re stuck in the past…” wrote Knight in a recent Hypebot post. “Love it or hate it, the way we consume music has changed, and the data shows success is not driven by superfans.”

Ari weighs in

“Wow, this is horrible advice…, responded indie musician, marketer and coach Ari Herstand. “99.99% of artists are not at Taylor Swift levels and exist in an alternate universe. Comparing artists to Coca Cola buyer habits (or to Taylor Swift) is like comparing apples and, well, coca cola.”

Read on and join the (sometimes heated) discussion.

Bruce Houghton