The Sesh superfan platform has raised $7 million to date. Like its many competitors, it connects artists directly with fans while giving them full ownership of the data. But Sesh adds an innovative twist.
First, the basics: On Sesh, the collected data includes email, location, name, date of birth and engagement insights which help creators cultivate their audience relationships without relying on social media, streamers and other third-party platforms.
The Sesh superfan platform also has integrations with Spotify and TikTok and offers AI, a community app, and a full management portal that connects fans with artists through interactive experiences, exclusive content, and live events.
The company already works with more than 250 artists including Yeri Mua, Anitta, Alleh & Yorghaki, Mau y Ricky, Lasso, Timø, Nathy Peluso, Zoe Gotusso and more, with a combined 750M+ monthly listeners on Spotify, 1B followers on social media and 44 Grammy nominations last year.
Innovative Digital Wallet-Based Member Card
Sesh has a well designed interface, but what really caught my eye was its newly launched Member Card.
Fans download it as a digital pass to their phone’s wallet – no app required. Artists can then send direct push notifications for pre-sales, merch drops, to their fans’ phone wallets.
As a time when consumers are tired of too many apps, endless texts and emails, offering direct communication via digital pass push notifications is an innovative approach.
At $499 per month, Seth is not the most affordable superfan solution. But the Member Card eliminates app development and the ongoing cost of sending texts.
“There’s such a huge gap in the artists that are able to make a living in the music industry and the talented people who are forced to treat it like a hobby because they can’t effectively monetize their audience,” said Pepe Del Rio, co-founder and CEO, Sesh. “All you need is a few hundred fans who are actually engaged to pursue music as a career, and our mission at Sesh is to allow as many artists as possible to make a career out of doing what they love.”
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, a Berklee College Of Music professor and founder of the Skyline Artists Agency
