Take the annual MIDiA Music Creator Survey now!
MIDiA Research’s important annual music creator survey has opened and will run until the 25th of July. All musicians and music creators are urged to take the MIDiA Music Creator Survey now.
Musicians are the backbone of MIDiA’s research working to understand and transform the music industry for the better.
Help our industry improve by telling them about your experiences and challenges with music creation in a short 10 minute MIDiA Music Creator Survey here.
As a thank you, you will also be entered into the draw to win one of two $250 or four $50 prizes.
Last Year’s Survey Results
After analyzing 2024 survey results, MIDiA chief Mark Mulligan wrote about Recalibrating the Music Creator Economy.
“The music creator economy has been long in the making but was thrust into the wider music industry’s limelight with the Covid lockdowns triggering a surge in new creators. As with any bubble, many creator tools companies saw their ensuing surge flatten post-lockdown. The market is now settled into a steadier, organic growth pattern, but this lockdown cohort of creators is transforming the music creator economy. The effects, however, will be felt much more widely. Their new needs, expectations, and aspirations will be seen not only in the way they make music but also in how they navigate their careers. The music creator economy is one of the driving forces of the Bifurcation process turning one music industry into two.”\
This rise of this new generation of creators coincided with structural fissures beginning to manifest in the traditional streaming economy. Streaming has been through a number of cycles with creators: 1) distrust; 2) enthusiasm; 3) royalty dissatisfaction; and now 4) apathy. Our latest music creator report, which presents data from MIDiA’s latest global music creator survey, shows that progressively more creators are starting with lower expectations for streaming. Their royalty expectations are already so low that this is no longer a pain point for them. Instead, they are becoming critical of streaming’s ability to further their careers, focussing on the medium’s closed door between them and their fans. Today’s creators want platforms where they can build high value, smaller fanbases, rather than low value, large-but-anonymous audiences.
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Bruce Houghton
