TikTok For Artists launches with Analytics, Pre-saves, Teams
TikTok for Artists has officially launched. The new music insights platform is designed to help artists and their teams build careers.
TikTok For Artists launches with Analytics, Pre-saves, Teams & More
Metrics available in the new TikTok For Artists analytics platform include views, posts, and user generated engagement per song and posts. There is also data on an artist’s followers, including age, language, and gender.
TikTok for Artists also includes guides to all for TikTok’s tools and features along with additional support and resources.
Pre-Release Campaigns
Also launching is a “Pre-Release” tool to promote upcoming album releases on TikTok. It lets fans pre-save albums directly to Spotify or Apple Music and instantly available on release. The tool helps bridge the frustrating gap between TikTok and music streaming.
“useful, actionable data about their music and their fans”
TikTok is already well known for being the world’s best platform for music discovery and promotion,”said Tracy Gardner, TikTok’s Global Head of Music Business Development, “and with the launch of TikTok for Artists, all tiers of artists will gain insights on TikTok that they can use to take their careers to a whole new level.”
“We built the platform to give artists transparent access to useful, actionable data about their music and their fans, to help them better engage with the TikTok community and supercharge their careers both on and off the platform.”
TikTok for Artists is now available in 26 countries: Indonesia, Japan, Korea, Australia, New Zealand, United Kingdom, Ireland, France, Germany, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Egypt, Lebanon, Saudi Arabia, United Arab Emirates, Morocco, United States, Canada, Mexico, Brazil, Colombia, and Argentina. The platform will be rolling out in other countries soon, TikTok says.
Learn more about TikTok For Artists here.
Ban Deadline Nears
TikTok continues to live under the threat of a U.S. government ban. President Trump has extended the deadline twice and it currently stands at June 19.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, a Berklee College Of Music professor and founder of the Skyline Artists Agency.
