Spotify Discover Weekly stats shared as playlist turns 5
Five years ago Spotify launched Discover Weekly, a playlist that updates every Monday designed to spark music discovery. Spotify Discover Weekly stats show just how important the custom playlists have become for emerging artists.
Spotify Discover Weekly Stats
As part of the anniversary, Spotify shared these Discover Weekly stats:
- more than 100 billion tracks streamed on Discover Weekly
- every week, the playlist leads to over 56 million new artist discoveries
- 77% of discoveries are for emerging artists
More in the “Fun Facts” category, in the five years since its launch, Discover Weekly listeners streamed over 2.3 billion hours between July 2015 and June 25, 2020 For the numerically inclined, that’s more than:
- 266.5 thousand years
- 8.4 trillion seconds
- 140 billion minutes
- 2.3 billion hours
- 97.3 million days
- 13.9 million weeks
What is an emerging artist on Spotify?
Spotify doesn’t have a single, definitive, public definition of “emerging artist.” However, they use the term to describe artists who are at the beginning of their careers and are building a fanbase, often within the last 5-10 years.
Spotify uses various programs and initiatives in addition to Discovery Weekly like RISE and RADAR to support and promote these artists.
Bruce Houghton
