Don’t ignore diehard fans as you look for new fans

As you work to find new fans, its important not to take existing fans for granted. Using KISS and Jay Gilbert and Mike Brandvold’s own fandom as examples, a new Music Biz Weekly Podcast dives into how important it is that you don’t ignore diehard fans as you look for new ones.

KISS recently announced a partnership with video game World of Tanks, an effort to expose the band to a new audience. But are they ignoring their longtime fans and forgetting to keep them engaged and happy?

Are they risking losing fans who eventually say, I don’t care anymore? That might be one of the worst things you do to a supportive fan…

Don’t ignore diehard fans as you look for new fans

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