EVEN powers direct to fan sales, data BEFORE streaming release

Direct to fan platform EVEN powers direct to fan sales and fan data capture before streaming release. A deceptively simple proposition that rewards fans while providing much needed artist income before streaming release, Even is gaining traction.

EVEN powers direct to fan sales and data capture BEFORE streaming release

Both developing and established artists like Chance The Rapper can generate more income on EVEN than they are from streaming.

Fans are paying an average of $20 to own a new release before its available on Spotify and other music streamers. The artist retains all rights and the platform takes a 20% transaction fee.

Adding in data, daily payouts and additional monetization opportunities, EVEN has the potential to benefit the full spectrum of artists.

Launched early last year, EVEN has onboarded over 500,000 artists through direct signups and distribution partnerships across 3,000+ labels and distributors in 110+ countries. It supports 30+ global payment methods across 140 currencies.

This week. innovative indie and DIY distributor Symphonic became its latest partner.

Billboard Chart Eligibility

Even says it’s the only superfan platform certified to report sales to Luminate for Billboard chart eligibility. Their sales are reported on the first day of official release, boosting first day and week stats.

Key Benefits for Artists

Two EVEN taglines describe it well: ” “Buy The Art From The Artist” and “Get Access Like Never Before”.

• Pre-release revenue: EVEN powers direct to fan sales before DSPs to capture day-one demand.
• Faster cash flow: Daily payouts in local currencies providing much needed income before streaming release.
• Audience ownership: First-party fan data and insights for long-term growth.
• Custom experiences: Limited editions, bundles, merch, BTS content, and VIP experiences.
• Marketing lift: Select campaigns receive additional creative/marketing support.

“With EVEN, we’re allowing independent artists to make more money by tapping into superfan communities with exclusive merch and experiences,” said said Jorge Brea, CEO, Symphonic, “all while providing artists with the data they need to power a sustainable career.”

Even In Action

Two Symphonic distributed artists illustrate EVEN’s potential impact.

Ron Killings – The White Album

In an early test of the partnership, Ron Killings ran a D2F pre-release campaign on EVEN that generated revenue roughly equivalent to 350,000 streams, driven by thousands of page views and a campaign-defined $2.32 “revenue per stream.”

Evil Ebenezer – Young Pedro

Vancouver rapper/singer and five-time Western Canadian Music Award nominee Evil Ebenezer is offering early access to his third single “Young Pedro,” from a collaborative project with gold-certified producer C-Lance (credits: Jedi Mind Tricks, Merkules, Chris Webby). The release uses EVEN to tap superfans before DSPs. [View the Campaign]

“Across the world, artists want two things: to get paid immediately and to own their audience data,” Mag Rodriguez, EVEN CEO & Founder. “EVEN delivers both on day one.”

Bruce Houghton is Founder & Editor of Hypebot, Senior Advisor at Bandsintown, a Berklee College Of Music professor and founder of Skyline Artists.

“EVEN empowers direct to fan sales before streaming release” first appeared on Hypebot.com.