What Is Tickets For Good?

In a live-music industry constantly battling rising ticket costs, empty seats, and fan disengagement, Tickets For Good is shifting the narrative. Here’s an introduction to their work.

Recently, global live-event ticketing platform AXS announced its new partnership with Tickets For Good, a mission-driven ticket distribution platform focused on making live entertainment more accessible to essential workers. The purpose of this collaboration is to enable venues, promoters, and artist teams using AXS to allocate free and/or discounted tickets to eligible frontline healthcare professionals, teachers, and charity workers through an integrated API connection between the two platforms.

Live music and events are experiencing a bizarre paradox right now.

On one hand, global demand for concerts, festivals, and experiences continues to climb. On the other hand, escalating ticket prices, predatory reselling, and top-down economic pressures have made these experiences increasingly out of reach for many audiences. (The most vulnerable among us very much included.) This dynamic has contributed to both fan frustration and missed revenue opportunities for organizers, who often struggle with unsold inventory.

With this new partnership providing a tech-enabled and streamlined process, Tickets For Good will achieve a broader social impact, and help countless event promoters, organizers, and venues meet their business goals. By offering tickets to healthcare workers, teachers, charity workers and others who serve the public, promoters and venues can fill seats that might otherwise go unused. When more people can afford to experience the arts and live entertainment, the entire culture benefits.

Let’s introduce the work of Tickets For Good even further, because we here at Hypebot are huge fans.

+ Read more: “Exposing the Normalized Harm and Safety Issues for Youth in the Live Music Industry”

What Is Tickets For Good?

At its core, Tickets For Good is a platform built around one simple idea: live events should be accessible to people who give so much to their communities. Originally founded in the UK in 2019, Tickets For Good has since grown into an international platform partnering with hundreds of events, venues, and festivals to distribute free or meaningfully discounted tickets to people who might otherwise miss out.

Here’s how it works, in short:

• Eligibility: Individuals working in healthcare, education, charity/non-profit organizations, and other community-serving professions can sign up for free and verify their eligibility.
• Ticket Access: Once verified, members can browse and claim tickets for concerts, sports, theatre, comedy, and cultural events — often at no cost or significant discounts.
• Partnership Model: Event partners donate spare inventory or designate tickets for distribution through Tickets For Good, filling seats that might otherwise go empty while expanding the event’s audience base.

Since its launch, Tickets For Good has distributed over a million tickets globally and built a community of hundreds of thousands of members. Unlike traditional fan clubs or loyalty programs, it’s a model built on social impact — balancing community enrichment with business benefits for event organizers.

For Event Organizers, Venues, and Promoters

If you’re a medium-to-large scale event organizer or promoter, you can boost attendance while making a difference in the growing live music audience community by partnering with Tickets For Good. By donating event tickets to our community, including teachers, charity workers, and healthcare staff, you can fill more seats, reach a wider audience, and make an incalculable impact in a true music fan’s life.

Donating tickets through Tickets For Good helps you:

1. Reach a new audience: Once you’ve uploaded your event details, the team will list your tickets for a community of NHS staff, charity workers, teachers, and volunteers — the people who truly deserve a great day out.
2. Boost on-site spend: Tickets For Good brings in engaged audiences who arrive early, stay longer, and spend more on food, drinks, and merchandise. Filling spare capacity with these attendees turns empty seats into valuable secondary revenue, without affecting your core ticket sales.
3. Fill more seats: Members have attended thousands of events this year alone. Join Tickets For Good to boost attendance, build awareness, and give something back.

Learn more and become an Event Partner here.