Using content pillars to define your artist brand

For those bands and artists looking to better define their brand, strategic marketing expert Dayna Young here breaks down how content pillars can be used to do precisely this. Guest. Continue reading

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What you need to know about YouTube Art Tracks and how to make them

The phenomenon of Art Tracks on YouTube has generated a decent amount of confusion among musicians as far as who owns what, and whether they’re a necessary marketing tool. Here,. Continue reading

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5 ways to use music as a storytelling tool

While music is more accessible than ever, converting casual listeners into fans remains a big challenge. Storytelling is a great tool for communicating to listeners who you are – not. Continue reading

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7 songwriting rules (and when to break them!)

As with any creative profession, songwriting has some valuable guidelines that are important when it comes to developing listenable songs. Like so many rules surrounding creativity, however, it’s just as. Continue reading

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What to do while you’re waiting for touring to return

While the industry’s collective fingers are all crossed for the return of safe, in-person live music at some point during 2021, it’s clear that artists still have a ways to. Continue reading

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Soundcloud shifts to ‘fan-powered’ royalties but artists must pay to get paid

Soundcloud has become the first major streaming service to shift to a user-centric artist payment system it is calling “fan-powered” royalties. Beginning on April 1, each Soundcloud listener’s subscription or. Continue reading

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Bandsintown has helped 21,000 musicians promote 75,000 live streams for free

Music hub Bandsintown has empowered 21,308 musicians to promote 75,771 music live streams for free in the last 11 months. When the pandemic hit in March of 2020, Bandsintown quickly. Continue reading

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Video tips & tricks for your music marketing strategy

For bands and artists, video is paramount when it comes to their music marketing strategy. In this piece, experts from Rotor Videos share advice, tip and trick on how to. Continue reading

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Getting It Done: The week in D.I.Y & Indie music

In our tips and tricks section this week, we look the five types of video every artist should have in their arsenal, how to release a charity single, what it. Continue reading

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5 videos every musician needs to have

While most artists acknowledge that video is a key marketing resource, many don’t go beyond simple music videos. This article covers the five different types of video you should have. Continue reading

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