Many indie musicians struggle to turn their merch into a reliable income stream. Here are five essential tips to create and launch merch that create a connection with fans, drives sales and builds your brand.
Most artists focus on making noise, but the real growth comes from guiding fans through a clear journey. Learn what smart marketers know about fans and the strategies they use to turn strangers into die-hard supporters.
Think landing a Spotify playlist is out of reach? In 2025, it’s all about strategy, timing, and knowing exactly what curators want, and this Guide to Get on a Spotify Editorial Playlist breaks it all down.
Music marketing is no longer about chasing trends or posting nonstop. This guide to music marketing reveals how independent artists can build lasting fan relationships using a clear strategy, authentic content, and the right tools.
Streaming is radio and music store – and not doing either job particularly well, writes Mark Mulligan of consultancy MIDiA. Artists and the music industry need to ask if streaming really is the right place for fandom.
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YouTube for Artists helps reach more fans and make more money from content with easy to use tools and new features. This Ultimate YouTube Guide For Musicians is a manual for success on a platform with 1 billion monthly music users.
Turn original compositions into a new income stream by selling sheet music directly through your website. This guide shows how to produce sheet music including how to set up a professional store, attract fans, and keep 100% of sales revenue without relying on third-party platforms.
Think image-only ads for music can can promote your releases. live shows and more without fans ever hearing a note? This surprising experiment by Brian Hazard reveals why visuals alone may boost clicks, but…
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
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