how to create and launch merch for music

How to Create and Launch Merch That Fans Actually Want to Buy

Many indie musicians struggle to turn their merch into a reliable income stream. Here are five essential tips to create and launch merch that create a connection with fans, drives sales and builds your brand.

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Marketers Know About Fans - Fan Journey

What Smart Marketers Know About Fans That Most Artists Don’t

Most artists focus on making noise, but the real growth comes from guiding fans through a clear journey. Learn what smart marketers know about fans and the strategies they use to turn strangers into die-hard supporters.

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Spotify

Guide To Get On Spotify Editorial Playlist in 2025

Think landing a Spotify playlist is out of reach? In 2025, it’s all about strategy, timing, and knowing exactly what curators want, and this Guide to Get on a Spotify Editorial Playlist breaks it all down.

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guide to music marketing

Indie Artist’s Ultimate Guide to Music Marketing

Music marketing is no longer about chasing trends or posting nonstop. This guide to music marketing reveals how independent artists can build lasting fan relationships using a clear strategy, authentic content, and the right tools.

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right place for fandom

Is music streaming the right place for fandom?

Streaming is radio and music store – and not doing either job particularly well, writes Mark Mulligan of consultancy MIDiA. Artists and the music industry need to ask if streaming really is the right place for fandom.

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follow Hypebot stay connected to the music business

How To Stay Connected to the Music Business: Follow Hypebot

Stay connected to the music business and live music industry by joining our growing community and following Hypebot on LinkedIn, X, Facebook,  email and more. In addition to original posts, we share breaking news, marketing tips, and more.

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YouTube Guide for Musicians

Ultimate YouTube Guide for Musicians

YouTube for Artists helps reach more fans and make more money from content with easy to use tools and new features. This Ultimate YouTube Guide For Musicians is a manual for success on a platform with 1 billion monthly music users.

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independent musician news

Indie Musician News Last Week: Music Teams, Mental Health & More

Top indie musician news last week included a guide to global music success, how to protect yourself on social media, and more…

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How To Produce Sheet Music and Sell It Online

How To Produce Sheet Music and Sell It Online

Turn original compositions into a new income stream by selling sheet music directly through your website. This guide shows how to produce sheet music including how to set up a professional store, attract fans, and keep 100% of sales revenue without relying on third-party platforms.

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How Effective are Image-Only Ads for Music?

Think image-only ads for music can can promote your releases. live shows and more without fans ever hearing a note? This surprising experiment by Brian Hazard reveals why visuals alone may boost clicks, but…

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