Music Marketing

Tariffs, tight wallets may disrupt fragile Superfan Economy

As economic uncertainty looms and tariffs shake up global supply chains, the music industry’s push to monetize superfans faces serious headwinds. With merch, vinyl, and fan experiences under pressure, are US labels betting too big on a fragile superfan economy?

Alana Bonilla on 04/30/2025 in D.I.Y. | Permalink | Comments (0)
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YouTube marketing for musicians

YouTube Marketing for Musicians: What’s Working in 2025

“If you’re putting time and energy into building your YouTube presence this year, it’s not enough to upload and hope for the best,” says music publicist Ariel Hyatt of Cyber PR. In 2025, the artists who win at YouTube music marketing understand how to use the platform’s newest tools and trends to their advantage.

Bruce Houghton on 04/29/2025 in D.I.Y. | Permalink | Comments (0)
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indigenous musicians go viral

Indigenous Musicians Go Viral with Community over Clicks

Artists including Xiuhtezcatl, Geneviève Gros-Louis, and Cecil Tso are redefining success, as they and other indigenous musicians go viral by prioritizing community, cultural roots, and authentic connections over clicks.

Alana Bonilla on 04/28/2025 in Indie Music | Permalink | Comments (0)
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independent musician news

Independent Musician News: Fake Streams, Sync, Singles, More

Last week, our tips, advice and independent musician news covered how to become a better live singer, the true costs of artificial streams, a guide to getting music synced, and more..

Alana Bonilla on 04/26/2025 in D.I.Y. | Permalink | Comments (1)
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Guide to Meta Ads to Market Music on Facebook and Instagram

Want to turn listeners into loyal fans? This step-by-step Guide to Meta Ads to Market Music on Facebook and Instagram includes how to grow an audience, boost streams, and make every dollar count.

Alana Bonilla on 04/25/2025 in D.I.Y. | Permalink | Comments (0)
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the day that music cares

‘The Day That Music Cares’ – How to do your part

The Recording Academy and Music Cares’ annual The Day That Music Cares is a day of volunteer action.

Bruce Houghton on 04/25/2025 in Indie Music | Permalink | Comments (0)
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Can Superfan platforms solve the musician income crisis?

Can superfan platforms solve the creator and musician income crisis? As the industry embraces superfans, a look at the potential and limitations of superfans platforms to help creators earn a living.

Alana Bonilla on 04/24/2025 in D.I.Y. | Permalink | Comments (0)
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The Music Industry wants solutions. But do Listeners see problems?

The music industry is chasing its next wave of growth, but what if the problems it’s solving aren’t the ones that matter to fans? Tatiana Cirisano of MIDiA explores that while the music industry wants solutions, real innovation will only happen where the needs of artist, listener, and platform align.

Alana Bonilla on 04/23/2025 in Music Business | Permalink | Comments (1)
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Sesh superfan platform

Sesh superfan platform adds $7M, innovative Member Card

The Sesh superfan platform has raised $7 million to date. Like its many competitors, it connects artists directly with fans while giving them full ownership of the data. But Sesh adds an innovative twist.

Bruce Houghton on 04/22/2025 in Apps, Mobile & SMS | Permalink | Comments (0)
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Are View Counts Real on YouTube, TikTok, Instagram, Facebook?

View counts dominate every social platform – but are view counts real on YouTube, TikTok, Instagram , Facebook and more? Bobby Owsinski explores the truth about views and how misleading metrics are fooling creators, advertisers, and audiences alike.

Alana Bonilla on 04/18/2025 in Indie Music | Permalink | Comments (0)
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