Is it time to look for alternatives to TikTok to market music?

There’s a year and many lawsuits between now and when TikTok may be banned in the U.S. But a new report that TikTok owner ByteDance will shut down the app before it sells it does underscore the possibilty that this effective music marketing tool could disppear…..

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Bandcamp improves its Music Discovery

Bandcamp has added robust tag search and tag combinations as well as dark mode support to improve music discovery on the platform…..

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TikTok will shut down rather than sell to U.S. owner, Reuters reports

TikTok owner ByteDance will shut down the app rather than sell it if legal options fail to combat legislation to ban the app in the U.S., but the reasons behind. Continue reading

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Threads has 150M monthly users, 50% of Instagram time spent is on Reels

Meta shared some stats on the 3.24 billion people using its family of apps daily, a total that is up 7% year over year…..

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How to promote a playlist: A Case Study

This real-life case study showcases how a product – in this case, an indie playlist – moves through the marketing funnel, effectively engaging and converting consumers at each stage. from. Continue reading

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Bifurcation Theory: How the music business is splitting in two [Mark Mulligan]

Mark Mulligan of MIDiA Research writes that the music industry is splitting in two, and AI is acting as the accelerant……

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What to get on a Spotify playlist? Add these 4 things to your pitch

Want to be in the next Coffee House mix? Or in the next Best of Indie mix? Here are some important tips you need to know if they want to get music on official Spotify playlists…..

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Music Tectonics early-bird tickets are on sale for 2024 conference

The Music Tectonics Conference will return to Santa Monica October 22-24 for its sixth edition, and Super Early Bird tickets are on sale now…..

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How to grow a fanbase with email marketing

Email may not seem like a cutting-edge marketing tool. Still, it can be quite effective, particularly when you consider the many algorithms that get between you and your fans on. Continue reading

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Follow Hypebot on X, Facebook, Email & RSS

Join the growing Hypebot 55,500+ strong community on X / Twitter. In addition to regular posts, we share research stories, breaking news, tips, and more. You can also follow Hypebot on other channels……

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