Guide To Maximizing Your Music’s Niche

Once upon a time, niche artists were hemmed in by the geographical limitations of wherever they happened to be. Thanks to the internet, however, these same artists can now focus. Continue reading

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Secrets Of K-Pop Revealed With Bernie Cho [Part 2]

In the second half of this two-part article, DFSB Kollective President Bernie Cho chats with Chartmetric on issues including transmedia marketing, glocalization, a post-TikTok world, and even Donald Trump’s Triller. Continue reading

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Students Create Quarantine Marketing Battle 2020

With the prospect of a 2020 summer internship in the music industry disintegrating before her, one forward thinking music business student decided to create a quarantine marketing battle, where students. Continue reading

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How To Sell More Merch During A Live Stream

Merch has long been a pillar of artists’ income, and while live shows were once the place to sell it, the transition to live streaming means bands and artists need. Continue reading

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TikTok’s Oracle, Walmart Deal Gets Trump ‘Blessing’ Despite China’s ByteDance Retaining 80%

UPDATED: The U.S. has given tentative approval to a deal that will keep TikTok alive in the country. “I have given the deal my blessing,” said President Donald Trump. “I. Continue reading

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Guide To Creating Instagram Reels with Your Music

While TikTok has been awash in press coverage, Instagram Reels has been edging in on its turf. Now, Reels has become a great tool for artists create unique content on. Continue reading

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How Do You Sell Merch Without Concerts?

The mass cancellation of live music events was certainly devastating for the music industry, not least because of the impact show cancellations have had on merch sales. Fortunately, as many. Continue reading

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5 Ways To Tap Into Music Marketing Collaborations

In this case study, the people of Indepreneur break down the remarkable success of a recent marketing campaign by hard rock band Small Town Titans, and how they achieved viral. Continue reading

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Simple Guide To Instagram Marketing For Music

In this practical how-to guide, we dispel some of the more prevalent dreams regarding Instagram success, and provide an actionable set of tips for successfully marketing your music and your. Continue reading

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Are Record Labels Still Relevant?

While record labels still exist, many in the industry question whether they’re still relevant to the modern music business, and if they still hold the power to elevate an artist. Continue reading

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