Music Marketing

How to promote a playlist: A Case Study

This real-life case study showcases how a product – in this case, an indie playlist – moves through the marketing funnel, effectively engaging and converting consumers at each stage. from. Continue reading

Alana Bonilla on 04/25/2024 in D.I.Y. | Permalink | Comments (0)
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Bifurcation Theory: How the music business is splitting in two [Mark Mulligan]

Mark Mulligan of MIDiA Research writes that the music industry is splitting in two, and AI is acting as the accelerant……

Alana Bonilla on 04/24/2024 in Music Business | Permalink | Comments (0)
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What to get on a Spotify playlist? Add these 4 things to your pitch

Want to be in the next Coffee House mix? Or in the next Best of Indie mix? Here are some important tips you need to know if they want to get music on official Spotify playlists…..

Alana Bonilla on 04/24/2024 in D.I.Y. | Permalink | Comments (0)
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Music Tectonics early-bird tickets are on sale for 2024 conference

The Music Tectonics Conference will return to Santa Monica October 22-24 for its sixth edition, and Super Early Bird tickets are on sale now…..

Bruce Houghton on 04/24/2024 in Conventions & Awards | Permalink | Comments (0)
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How to grow a fanbase with email marketing

Email may not seem like a cutting-edge marketing tool. Still, it can be quite effective, particularly when you consider the many algorithms that get between you and your fans on. Continue reading

Alana Bonilla on 04/24/2024 in D.I.Y. | Permalink | Comments (0)
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Follow Hypebot on X, Facebook, Email & RSS

Join the growing Hypebot 55,500+ strong community on X / Twitter. In addition to regular posts, we share research stories, breaking news, tips, and more. You can also follow Hypebot on other channels……

Bruce Houghton on 04/24/2024 in D.I.Y. | Permalink | Comments (0)
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Leveraging Community-Building Strategies to Cultivate Dedicated Music Audiences

Long before anyone had uttered the term “superfan,” smart musicians and their teams understood that a key to sustainable success was building community. Here, we look at how to identify, grow, engage, and service a fan community…..

Alana Bonilla on 04/23/2024 in D.I.Y. | Permalink | Comments (0)
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Debunking the biggest myth about TikTok for musicians

There will be at least a year before the government forces real changes to TikTok. So, in the meantime, let’s debunk the belief that achieving viral fame there guarantees long-term success for musicians and look at how to prioritize building a sustainable career…..

Alana Bonilla on 04/23/2024 in D.I.Y. | Permalink | Comments (0)
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Getting It Done: Last Week in D.I.Y. & Indie Music

Last week, our tips and advice for the independent, do-it-yourselfers out there covered how to book better gigs, release new music, use TikTok as a tool, and much more…..

Alana Bonilla on 04/20/2024 in D.I.Y. | Permalink | Comments (0)
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Market like Taylor Swift: How to use Spotify Pre-Save, Countdown pages

Ahead of today’s release of her 11th studio album, The Tortured Poets Department, Taylor Swift broke Spotify’s record for the most pre-saved albums in its history…..

Bruce Houghton on 04/19/2024 in D.I.Y. | Permalink | Comments (0)
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