5 Ways You Can Effectively Promote Your Music Offline

While DIY do (and should) sink a lot of time and energy into promoting their on social media or via email, making real world connections with fans can go a. Continue reading

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Building A Musician’s A Team

Here we break down the essential members of a band/artist’s team, what roles they each perform, and why they’re necessary in helping guide a musician along the path to success.. Continue reading

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‘Sober Curious’ Equals Opportunity For Live Music Business

In the wake of the recent “Dry January” phenomenon, we explore how the uptick in “sober curiosity” could be an opportunity for the music industry, giving venues an opportunity to. Continue reading

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Why Good Press Photos Matter For Musicians

As in most businesses, first impressions are important in the music industry, and when promoters and booking agents (let alone fans) go to look you up online, you want the. Continue reading

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Understanding Google’s Complex ‘Freshness Algorithm’

Turns out Google’s ‘freshness’ algorithm doesn’t actually reflect what’s newest, instead focusing on what’s already trending on Google. So is it worth piggy backing onto popular content in order to. Continue reading

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Growing A Music Community Through Instagram Stories

In this piece, Bas Grasmayer walks us through how he was able to cultivate interest in his project Hard Dance Berlin through the persistent use of Instagram stories highlighting the. Continue reading

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OFFICIAL: SXSW CANCELED

South by Southwest 2020 has been officially canceled, Austin city officials announced on Friday. The decision came as an increasing number of participants, including, UMM, Sony, WMG, Apple, Netflix and. Continue reading

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How To Utilize Amazon’s Media-On Demand Services For Artists

When it comes to selling physical copies of your music, the decision of determining how much and when to order can be a difficult one to map out. With Amazon’s. Continue reading

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Building Your Artist Development Team – The Publicist

In the sixth part of this series exploring the various players on an artist development team, we look role of the music publicist, including when to hire one, the type. Continue reading

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International Music Promotion: Launching Your Next D.I.Y. Global Campaign

What does “worldwide” really mean when it comes to reaching listeners? While major streaming services have international reach, there are other companies outside that US that are often much more. Continue reading

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