Tired of guessing what content strategies actually works? Learn how to use A/B testing to market music music, get real results, and finally understand what makes your fans click, stream, and share.
Last week, our tips, advice and independent musician news last week covered a Bandcamp upgrade, how website improvements increase revenue, 2025 playlist marketing updates, and more…
A busy week by any definition, and music business news last week was no exception, with Spotify stock sales, a ticket resale survey, radio stats, quantum computing meets music and more.
With a new update Bandcamp adds shareable playlists powered by ownership rather than passive streaming. Fans can only add tracks to their playlists if they’ve purchased them.
Playlisting was once a top way to grow your music, but many artists got burned by fake streams and shady tactics. Do Spotify playlists still matter? There’s now a new and better way to use playlists to market music reach real fans.
Your music website could be the key to turn fans into paying customers. These 7 simple strategies can boost sales, grow a fanbase, and help build a sustainable career as an independent artist.
The new Spotify Upcoming Releases hub is dedicated to highlighting soon-to-be-released albums. It’s powered by Countdown Pages and is designed to build new release discovery and momentum.
Sustained success as a musician is much more about playing the long game than going viral. Learn how to leverage algorithms and free tools to grow a loyal and lasting fanbase.
For all the attention that Spotify’s free tier and podcasting get, broadcast radio dominates ad-supported audio in time spent. That’s particularly true in older demos, according to a new Nielsen and Edison Research survey.
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
