Music Marketing

Grammy eligibility

Do Non-Televised GRAMMY Wins Still Matter?

The GRAMMY Awards can seriously boost fan engagement for major award nominees, but does the same hold true for non-televised GRAMMY wins? Do Non-Televised GRAMMY Wins Still Matter? by Andy. Continue reading

Alana Bonilla on 02/14/2025 in Conventions & Awards | Permalink | Comments (0)
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There's Nothing Like This: The Strategic Genius of Taylor Swift

Harvard Business Review explores Taylor Swift’s ‘Strategic Genius’

A new book from Harvard Business Review Press will dive deep into how Taylor Swift built her global global empire. “There’s Nothing Like This” explores Taylor Swift’s ‘strategic genius’, the strategies behind her record-breaking success, and how others can learn from her journey.

Alana Bonilla on 02/12/2025 in Live & Ticketing | Permalink | Comments (1)
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What are Fake Streams and How to Avoid Them

What are fake streams and how can they damage a music career? Learn how to avoid the traps of artificial streaming and build real connections with your audience.

Alana Bonilla on 02/12/2025 in D.I.Y. | Permalink | Comments (0)
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Email Strategies for Superfans

Email Strategies for Superfans

According to music marketing professionals email is the key to selling more, filling venues, and boosting engagement. Learn powerful email strategies for superfans.

Alana Bonilla on 02/10/2025 in D.I.Y. | Permalink | Comments (1)
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Best Free and Affordable Apps For Musicians

Indie musicians need the right tools to stay ahead, and these apps make everything from songwriting to promotion easier. Whether you’re producing tracks, managing gigs, or engaging fans, here are the best free apps for musicians.

Alana Bonilla on 02/06/2025 in Apps, Mobile & SMS | Permalink | Comments (1)
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claiming a Spotify for Artists account

Does claiming a Spotify for Artists account need to be this hard?

Claiming a Spotify For Artists account is an essential pillar for every music marketing plan. But does claiming a Spotify For Artists account need to be this hard?

Bruce Houghton on 02/06/2025 in D.I.Y. | Permalink | Comments (0)
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Free online masterclass in SubmitHub Strategies

Ready to amplify your promo efforts but unsure how to move forward? This free masterclass on SubmitHub strategies is the ultimate resource for anyone looking to sharpen their skills. Here’s everything you need to know…

Alana Bonilla on 02/06/2025 in D.I.Y. | Permalink | Comments (0)
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musician income crisis

82% of Musicians Can’t Afford to Tour

Hitting the road used to be a rite of passage for artists and how most earned a living. But now the majority of musicians can’t afford to tour. With rising costs and fewer paying venues, only the biggest names are making money while everyone else is struggling or staying home.

Alana Bonilla on 02/04/2025 in D.I.Y. | Permalink | Comments (4)
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Lola Young’s Viral Breakthrough, Strategies of Lasting Fan Engagement

Lola Young’s viral breakthrough hit “Messy” took off months after its release. But was it luck or strategy? Here’s how influencer buzz and smart digital moves turned a moment into lasting success.

Alana Bonilla on 02/03/2025 in D.I.Y. | Permalink | Comments (0)
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Threads adds 1M daily

Meta’s Threads adds 1M daily, topping 320 monthly users

Meta’s X-like platform Threads adds 1M daily topping 320 million active users monthly, with that trajectory expected to continue or accelerate.

Bruce Houghton on 01/31/2025 in D.I.Y. | Permalink | Comments (1)
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