Marketing Your Music This Halloween: 5 Tips

Halloween is just around the corner, bringing with it a whole host of opportunities for artists looking to give their music a spooky marketing boost. Guest post by James Shotwell. Continue reading

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Warner Chappell Music UK Names Shani Gonzales Managing Director

WMG’s Warner Chappell Music has promoted Shani Gonzales to Managing Director of Warner Chappell Music UK. Gonzales will also continue her existing role as Head of International A&R for the. Continue reading

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What Are Split Sheets And Why Are They Important?

In an industry where collaboration is a common practice among songwriters and musicians, deciding in advance who will get credit (and get paid) for their contribution on a piece of. Continue reading

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1-on-1 With Michael Sticka, GRAMMY Museum President

In this Fast FWD panel recap, Michael Sticka dives into how he and his executive team turned the GRAMMY Museum into a digital ecosystem mid-pandemic, and how their digital transformation. Continue reading

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Promoting A ‘Free CD’ Offer For Fans & Profit

In this piece, musician Brian Hazard walks us through how he was able to leverage and promote a “free CD” offer in order to successfully grow his fan base and. Continue reading

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Creative Methods Of Releasing Your Music

Although sometimes thought of as dirty word, marketing in the current era can not only help artists foster a fan connection, but also be a fun and interesting experience for. Continue reading

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BMI Reports Record Revenue, Royalty Distributions

BMI is reporting record revenue and royalty distributions for the fiscal year ending June 30. The PRO collected $1.311 billion in revenue, a $28 million increase over the previous year. Continue reading

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Growing Your Confidence As A Songwriter

While the extended period of social isolation has provided a unique opportunity for musicians to double-down on their songwriter, too much introspective time alone with one’s thoughts can also be. Continue reading

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Using Interviews To Promote, Maximize Your Message

As an artist, every interview you do is an opportunity to get your message across, and promote you music and merchandise. That said, truly getting the most out of an. Continue reading

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Yes, It’s Time To Talk About Christmas Music: Silya & The Bad Santas ‘Happy Holidaze’ Case Study

Here we follow the journey of one Norwegian band who capitalized on the Holiday season by giving themselves a festive rebranding and dropping the seasonally themed album Happy Holidaze. Guest. Continue reading

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