Based on work at BBC Radio and the successes of rising artists, music marketer Ed Watson offers four non-negotiables artists need think about when building their social media campaign. Learn how cut through the noise and find fans on social media.
If you’re a musician trying to grow on TikTok in late 2025, the playbook has evolved – but the opportunity is still huge. This Musicians Guide To TikTok is a concise, field-tested guide with links to recent updates and tutorials on Hypebot.
Is Facebook still worth it for artists? Yes – if you lean into what the platform now rewards: real conversation, short-form video, and smart, low-budget ads that funnel fans to owned channels.
Promoting a show doesn’t stop with posting on social media. The way you share your marketing assets with venues and fans can make all the difference in turnout, engagement, and long-term relationships.
Whether its pitching a new release or selling tickets to a show, most music marketing now happens on social media. This Ultimate Guide to Social Media Image Sizes for Musicians will help you put together the right assets.
Tired of grinding nonstop just to keep your music career afloat? Learn how to scale your business, grow your fanbase, and protect your creativity with systems, strategy, and sanity with this Musician’s Guide To Sustainable Growth.
Facebook has added tools that can bring musicians and creators and their fans together. Discover how to use Facebook marketing for musicians to grow a fanbase, boost engagement, and build a loyal superfan community. Learn practical strategies like fan challenges, custom badges and more.
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
