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the hashtag logo

Are the days of hashtags behind us? [Bobby Owsinski]

Responding to TikTok’s recent move to minimize the importance of hashtags, Bobby Owsinski argues that the sunset period for hashtags has officially begun.

Jeremy Young on 08/28/2025 in Social Media | Permalink | Comments (0)
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How often should you post on Instagram

How often should you post on Instagram? An analysis of 2M posts

How often should you post on Instagram? The team at social scheduling app Buffer analyzed 2 million posts from more than 100,000 Instagram accounts. The data offers strong indications of what works and what doesn’t work on Instagram.

Bruce Houghton on 08/21/2025 in Music Marketing | Permalink | Comments (0)
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Instagram

Instagram Maps and Reels Friends Tab: Features or the Future?

Instagram Maps and Reels Friends Tab mark a shift from viral content to real-world friendships and personal connections. As Gen Z grows tired of endless scrolling, is this a clever. Continue reading

Alana Bonilla on 08/19/2025 in Music Marketing | Permalink | Comments (0)
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Meta Threads logo passes 400 million

With 400 million monthly users, Threads could pass X next year

Threads could pass X next year. Now surpassing 400 million monthly active users, according to Meta, that’s an increase of 50 million MAUs since April.

Bruce Houghton on 08/14/2025 in Music Marketing | Permalink | Comments (0)
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Instagram going viral

Marketing music and going viral on Instagram just got easier

Meta just added features that will make marketing music and going viral on Instagram a lot easier.

Bruce Houghton on 08/07/2025 in Music Marketing | Permalink | Comments (0)
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Post-Social Music Marketing? Drake moves beyond TikTok

Post-Social Music Marketing? Drake moves beyond TikTok

Drake released his new single “Which One” without TikTok hype or even a traditional music video, It is still gaining millions of streams. Here’s how this low-key fan-first approach could change the way artists release music. Have we reached the era of post-social music marketing?

Alana Bonilla on 08/05/2025 in Music Business | Permalink | Comments (0)
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Instagram restricts going live

Instagram restricts going live to accounts with 1000+ followers

Instagram restricts going live to public accounts with at least 1,000 followers, as of last week. It’s part of a trend among social and music platforms making it harder for new musicians and creators to build a following.

Bruce Houghton on 08/04/2025 in Live & Ticketing | Permalink | Comments (0)
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SoundCloud

SoundCloud adds SMS Artist to Fan Text Messages via Subtext

SoundCloud adds SMS direct artist to fan text Messages via a partnership with Subtext.

Bruce Houghton on 07/16/2025 in D.I.Y. | Permalink | Comments (0)
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How to Create Weeks of Content From A Single Song or Video

Tired of releasing a song only to have the buzz fade in a week? Learn how to create weeks of content from a single song or video that keeps fans engaged and momentum growing.

Alana Bonilla on 07/16/2025 in D.I.Y. | Permalink | Comments (0)
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TikTok app is back in Apple, Google Play download stores

Change Is Coming To TikTok: Be Ready For What’s Next

Change is coming to TikTok. The platform is likely getting sold, but not the part that makes it so addictive. U.S. users and creators could soon be stuck with a version that just doesn’t hit the same.

Alana Bonilla on 07/11/2025 in Music Marketing | Permalink | Comments (1)
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follow Hypebot stay connected to the music business

How To Stay Connected to the Music Business: Follow Hypebot

Stay connected to the music business and live music industry by joining our growing community and following Hypebot on LinkedIn, X, Facebook,  email and more. In addition to original posts, we share breaking news, marketing tips, and more.

Bruce Houghton on 07/08/2025 in D.I.Y. | Permalink | Comments (0)
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