TikTok’s Augmented Reality Ad Format Has Potential To Disrupt Multiple Industries

Currently most video and audio advertisements are passive – either they catch your interest or they don’t – but new rumblings from TikTok suggest the company will soon be implementing. Continue reading

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How The The TikTok Algorithm Works

TikTok has something of a reputation for making its algorithm more inscrutable than many other social media platforms, and while there’s not silver bullet for hacking it, there are a. Continue reading

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Instagram Adds Monetization For Musicians, Creators

Instagram is launching new features that enable musicians and content creators to monetize their work. They include digital badges and the addition of shared ad revenue in its long-form video. Continue reading

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How I’m Promoting My Spotify Playlist Using Instagram Stories Ads

Here Brian Hazard of the synthwave project Color Theory recounts his recent success boosting traffic on his Spotify Playlist through some good old-fashioned advertising – in this case through Instagram. Continue reading

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Amazon Music For Artists: 5 Social Media Best Practices

Amazon Music for Artists is regularly rolling out new features to help up and coming artists increase their reach. Here we look at five ways to engage with Amazon Music. Continue reading

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Facebook Finally Hops On eCommerce With “Shops”

Already a tech behemoth, Facebook has finally figured out a way to hop on the ecommerce bandwagon with its latest announcement that “Shops” will be the latest feature bringing online. Continue reading

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Indie Pop Duo 2 Story Cabin Instagram Campaign [Case Study]

In this piece, we go behind the scenes and follow the Brooklyn-based indie pop duo 2 Story Cabin through their promotional Instagram campaign, as conducted by Cyber PR. Guest post. Continue reading

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Artist Guide To Growing Your Followers On TikTok

TikTok has blown up the world over, and at 800 million active users and quickly counting, there are a multitude of potential fans out there. Here we look at some. Continue reading

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#ClubQuarantine, Spotify, Lil Nas X, Dolly Parton, Swizz Beats Win 2020 Webby Awards

The Webby Awards have announced their 2020 winners with Jimmy Fallon, Greta Thunberg, Malala Yousafzai, Tom Hanks, Cardi B, LeBron James ,Lil Nas X, Dolly Parton and Celine Dion all among this. Continue reading

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Facebook, Instagram Roll Out New Features Bringing People Closer Together

While the social network as grown and changed over the years, Facebook began as tool for allowing people to reconnect. It light of recent events, Facebook (and its child company. Continue reading

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