help content doesn't work for musicians

Helping Is Hot: Why Help Content Doesn’t Work for Musicians

Help content like tutorials helps creators get discovered online. But often, help content doesn’t work for musicians. Learn why that’s a problem and if there are ways for artists to use help content without losing their identity.

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TikTok For Artists

TikTok for Artists Guide: Features, Benefits and Why It Matters

TikTok just launched a free new tool that helps artists track their music and grow faster. From song stats to fan insights, here’s the rundown on How TikTok For Artists can boost your career.

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social media for muscians

How to Upgrade Your Online Presence in just One Day

Stale social media might be costing you fans, but a quick DIY refresh can turn that around in just one day. Learn how to upgrade your online presence, optimize your profile, boost engagement, and convert casual visitors into loyal listeners, without a big budget.

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protect working musicians TikTok

TikTok for Artists Offers New Valuable Music Marketing Tools

The new TikTok For Artists platform is just for musicians and offers tools to help promote music and track fan engagement. It could be a game-changer for anyone trying to grow their music career.

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Social Media Algorithms in 2025

Updated Guide for Social Media Algorithms in 2025

Social media algorithms in 2025 may seem complex, but they all run the same basic repetitive test measuring how people interact with content. This guide breaks down how artists can work with, not against, these systems to boost visibility without burning out.

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TikTok For Artists

TikTok For Artists launches with Analytics, Pre-saves, Teams

TikTok for Artists has officially launched. The new music insights platform is designed to help artists and their teams build careers.

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Instagram Shares replace Likes to boost engagement

As engagement falls, Instagram Shares replace Likes for successful creatores. If your posts aren’t landing in DMs or group chats, you’re missing the metric that matters most.

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Meta, TikTok, Spotify & New Rules of Soft Power [Mark Mulligan]

Soft power hasn’t disappeared – it’s just moved online, where tech companies now shape what we watch, share, and care about. Behind the screens, writes Mark Mulligan of MIDiA. algorithms are quietly rewriting the rules of culture.

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How to promote music with TikTok Spark Ads

Learn how to make the most of existing TikTok posts and promote music with TikTok Spark Ads that also drive engagement.

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how to work with a sync rep short form video

How to Use Short Form Video to Promote Music on Social Media

Learn how to use short form video to promote music across social media. It’s easier than you think to create scroll-stopping clips that get noticed without fancy gear or endless editing.

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