Social Media

Is it time to look for alternatives to TikTok to market music?

There’s a year and many lawsuits between now and when TikTok may be banned in the U.S. But a new report that TikTok owner ByteDance will shut down the app before it sells it does underscore the possibilty that this effective music marketing tool could disppear…..

Bruce Houghton on 04/26/2024 in Music Marketing | Permalink | Comments (0)
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TikTok will shut down rather than sell to U.S. owner, Reuters reports

TikTok owner ByteDance will shut down the app rather than sell it if legal options fail to combat legislation to ban the app in the U.S., but the reasons behind. Continue reading

Bruce Houghton on 04/26/2024 in Music Business | Permalink | Comments (0)
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Threads has 150M monthly users, 50% of Instagram time spent is on Reels

Meta shared some stats on the 3.24 billion people using its family of apps daily, a total that is up 7% year over year…..

Bruce Houghton on 04/25/2024 in D.I.Y. | Permalink | Comments (0)
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Follow Hypebot on X, Facebook, Email & RSS

Join the growing Hypebot 55,500+ strong community on X / Twitter. In addition to regular posts, we share research stories, breaking news, tips, and more. You can also follow Hypebot on other channels……

Bruce Houghton on 04/24/2024 in D.I.Y. | Permalink | Comments (0)
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Debunking the biggest myth about TikTok for musicians

There will be at least a year before the government forces real changes to TikTok. So, in the meantime, let’s debunk the belief that achieving viral fame there guarantees long-term success for musicians and look at how to prioritize building a sustainable career…..

Alana Bonilla on 04/23/2024 in D.I.Y. | Permalink | Comments (0)
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Why musicians should shift their focus from TikTok trends, to using TikTok as a tool

TikTok has much more to offer musicians than a platform to share and create content. It offers marketing tools, engagement trackers, and a plethora of features that could help grow careers behind the scenes…..

Alana Bonilla on 04/15/2024 in Music Business | Permalink | Comments (0)
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TikTok SEO: How to make yourself easier to find on TikTok

Under fire in Washington, DC, TikTok may be down, but with a billion monthly users, it’s far from out. For those looking to increase their chances of capturing a target audience (AKA more fans), here’s a guide to TikTok search engine optimization (SEO)…..

Alana Bonilla on 04/10/2024 in D.I.Y. | Permalink | Comments (0)
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Amazon Music’s Hype Deck simplifies music marketing [Bobby Owsinski]

Amazon Music makes music marketing easy and accessible for artists of all levels with their free Hype Deck feature. ….

Alana Bonilla on 04/09/2024 in D.I.Y. | Permalink | Comments (0)
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An Independent Musician’s POV on the U.S. TikTok ‘Ban’ [Blake Morgan]

“The vast majority of music on TikTok generates virtually no revenue for the musicians who made it,” writes musician, entrepreneur, and fierce artist advocate Bllake Morngan, and “even more music on the platform is completely unlicensed (stolen), copied (stolen via AI), or pirated (stolen)”……

Alana Bonilla on 04/05/2024 in Music Business | Permalink | Comments (0)
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The reported decline in TikTok use is wishful thinking for music

Several recent studies purported to show a decline in younger TikTok users. Not so fast, says Russ Crupnick of MusicWatch, who has been tracking TikTok engagement since its early years.. Continue reading

Bruce Houghton on 03/29/2024 in D.I.Y. | Permalink | Comments (0)
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