Who Uses Pinterest? Is It A Good Marketing Channel For Your Music?

When evaluating whether or not to add another social media channel to your marketing mix, start by asking yourself two questions. The first is, do you have the time? The. Continue reading

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Halloween Music Hot Spots: Spotify Calculated The Spookiest Cities In The U.S.

To help us all get in the Halloween spirit, Spotify has calculated the top 10 Spookiest Cities in America based on how much residents of each city listened to Halloween music on Halloween and the surrounding days. Continue reading

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BandPage And How To Use Metadata To Build Your Fanbase [INTERVIEW]

Recently the folks at Music Consultant sat down to have a chat with Jim Patterson, the Chief Product Officer at BandPage, to discuss the expansion the platform has experienced in recent years,. Continue reading

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The Single Biggest Instagram Sin To Avoid

While a lot ideas regarding copyright and ownership remain in limbo, it is still a good policy to always give credit to the creator of a photo when sharing it. Continue reading

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Facebook’s Lead Ads Make Growing An Email List Easier

Good news for artists trying to connect with potential fans over Facebook. The social media site has recently announced it will be using Lead Ads, reducing the amount of input. Continue reading

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12 Ways To Quickly Improve Your Social Media Profiles

Given the number of hours people clock on various social media platforms, it is more important than ever that your various profiles are presentable. Here are several easy ways to. Continue reading

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4 Benefits To Online Songwriting Collaboration You May Not Have Considered

In this article award-winning songwriter Lisa Occhino discusses the benefits of online songwriting collaboration, exploring the freedom which it can provide as far as who one collaborates with and when they do. Continue reading

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Facebook’s Video Management Efforts Must Consider Songwriters

Facebook's announcement that it will be releasing a suite of tools to help rights holders remove infringing video is good news for video rights holders, but leaves artists wondering if. Continue reading

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The Demographics Of Facebook Users

72% of online American adults use Facebook, according to Pew research, unchanged from September 2014. It is especially popular among online women,  77% of whom are users. 82% of online. Continue reading

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10 Important Facebook Practices For Bands And Artists

Facebook remains one of the most effective social networks for artists and bands to utilize, but not everyone is exploiting its maximum potential. Here we look at some tips for getting the. Continue reading

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