Social Media

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Musicians: Do not rely on social media to reach fans

On social media, a significant portion of your followers typically don’t see each post, with organic reach averaging around 2% to 6% of total followers. The lesson for musicians? Do not rely on social media to reach fans.

Bruce Houghton on 04/08/2025 in D.I.Y. | Permalink | Comments (1)
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Social Media Algorithms in 2025

How to switch to a TikTok Artist Account and why you should

In 2023 TikTok introduced the Artist Account to help musicians reach new audiences and strengthen fan engagement. Here’s how to switch to a TikTok Artist account and take full advantage of these powerful tools.

Alana Bonilla on 04/07/2025 in D.I.Y. | Permalink | Comments (1)
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Trump extends TikTok deadline as China blocks deal, investors sue

UPDATE: President Trump has extended the deadline requiring ByteDance to sell its U.S. TikTok operation or shut it down. An angry China reportedly blocked the deal and a group of U.S. investors threaten to complicate it further.

Bruce Houghton on 04/07/2025 in Music Marketing | Permalink | Comments (1)
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Best times to post on Social Media 2025

This guide will help maximize your engagement and visibility across Facebook, Instagram, YouTube, TikTok, and more. Learn the best times to post on social media in 2025.

Alana Bonilla on 04/03/2025 in D.I.Y. | Permalink | Comments (0)
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Social came for music streaming’s lunch – now is the time for streaming to bite back

Social media is at a tipping point, writes MiDiA’s Tatiana Cirisano, and it’s time for music to recapture some of the time fans spend there. Explore how integrating social into music streaming could reclaim user engagement and reshape music consumption.

Alana Bonilla on 04/03/2025 in Music Business | Permalink | Comments (0)
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Instagram and Facebook changes

Instagram and Facebook changes good news for music marketing

New Instagram and Facebook changes are good news for musicians and music marketers working to sell tickets to a show, promote a new release and activate a fanbase.

Bruce Houghton on 03/31/2025 in D.I.Y. | Permalink | Comments (2)
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Social Media Algorithms in 2025

Is Music Promotion on TikTok Worth the Effort?

Is music promotion on TikTok worth the time and effort? Learn how the platform’s viral power can boost a career and whether TikTok Promote is a smart investment for independent artists.

Alana Bonilla on 03/20/2025 in D.I.Y. | Permalink | Comments (0)
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social media for musicians How to write music that goes viral

Important TikTok Updates for Musicians 2025

There are some important TikTok updates for musicians already in 2025 that make it easier to pitch music, manage artist accounts, resolve technical issues and more. Important TikTok Updates for. Continue reading

Alana Bonilla on 03/14/2025 in D.I.Y. | Permalink | Comments (1)
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YouTube leads emerging markets by being social, format-flexible

YouTube leads emerging markets by blending social media and entertainment in ways traditional streaming services can’t match. With mobile-first audiences in India and South America driving massive growth, others are. Continue reading

Alana Bonilla on 03/12/2025 in Music Business | Permalink | Comments (1)
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TikTok and Reels

3 Key Insights about Music Fans on TikTok

TikTok’s latest Music Impact Report looks at music fans on TikTok and how the platform drives discovery, streaming, and viral success.

Alana Bonilla on 03/11/2025 in D.I.Y. | Permalink | Comments (2)
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