Social Media

TuneCore adds Release Tracker with real-time updates, marketing assets

Most of the 100,000 or so tracks uploaded to Spotify and other streamers daily come via a handful of DIY distributors, including TuneCore, CD Baby, and DistroKid, which provide the same access to global digital music distribution…..

Bruce Houghton on 03/06/2024 in D.I.Y. | Permalink | Comments (0)
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UMG Publishing and TikTok send dueling messages to Songwriters [Full Text]

With thousands of songs by major and independent artists who are not signed to Universal for recording or publishing now muted in the battle between the music giant and TikTok, both sides stepped up to the bully pulpit with dueling messages to songwriters and the music industry this week…..

Bruce Houghton on 03/01/2024 in Major Labels | Permalink | Comments (0)
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Social Media as an extension of artistry, not a disconnected facade

A strong social media presence is essential for every musician, writes veteran music marketer Melissa d’Engelbronner of FUGA, but its music be an extension of the musician’s artistry, not a disconnected facade…..

Alana Bonilla on 03/01/2024 in Indie Music | Permalink | Comments (0)
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Independent artists are getting caught in UMG TikTok takedowns

While some independent artists view UMG’s battle with TikTok as an opportunity, others struggle as their music is banned from the platform….

Bruce Houghton on 02/29/2024 in D.I.Y. | Permalink | Comments (0)
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Beyoncé, SZA, Styles among non-UMG tracks caught in TikTok takedown

The third and final phase of TikTok’s forced takedown of all UMG-controlled music has begun. The short video service has 30 days from January 31, 2024, to complete all takedowns…..

Bruce Houghton on 02/28/2024 in Major Labels | Permalink | Comments (0)
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How SEO can increase your online reach as a musician

Search engine optimization (SEO) includes identifying your audience, creating a landing page, and using keywords so current and new fans can find you with a few clicks…..

Alana Bonilla on 02/23/2024 in D.I.Y. | Permalink | Comments (0)
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7 ways to promote music on TikTok in 2024

It’s no secret that TikTok has completely revolutionised the music industry. Despite its current battle with UNG, from viral dance challenges to breakout stars like Lil Nas X and Raye, TikTok has become the number-one music discovery platform…

Alana Bonilla on 02/20/2024 in D.I.Y. | Permalink | Comments (0)
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As short videos soar, here are 50 content ideas for musicians on Reels, YouTube & TikTok

With short video viewing soaring and their proven value to music marketing, this week’s Hypebot Flashback Friday resurfaces a popular post from Michael Brandvold that offers 50 short video content ideas for musicians on Reels, TikTok, and YouTube Shorts…

Bruce Houghton on 02/16/2024 in D.I.Y. | Permalink | Comments (0)
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Pew Research study reveals TikTok isn’t as popular as people think

Common wisdom is that the video-sharing site TikTok is Gen Z’s social platform of choice and that every other generation is falling in line. A new study by Pew Research found that those assumptions are just that – assumptions, and they’re wrong…

Alana Bonilla on 02/14/2024 in Music Marketing | Permalink | Comments (0)
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Twitter X alternative Bluesky is now open to everyone

If you’re looking to hedge your fan marketing bet on Twitter or exit the chaotic social network altogether, Bluesky could be the answer…

Alana Bonilla on 02/12/2024 in Music Marketing | Permalink | Comments (0)
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