Social Media

Instagram reels DMs

Marketing music and going viral on Instagram just got easier

Meta just added features that will make marketing music and going viral on Instagram a lot easier.

Bruce Houghton on 08/07/2025 in Music Marketing | Permalink | Comments (0)
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Post-Social Music Marketing? Drake moves beyond TikTok

Post-Social Music Marketing? Drake moves beyond TikTok

Drake released his new single “Which One” without TikTok hype or even a traditional music video, It is still gaining millions of streams. Here’s how this low-key fan-first approach could change the way artists release music. Have we reached the era of post-social music marketing?

Alana Bonilla on 08/05/2025 in Music Business | Permalink | Comments (0)
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Instagram restricts going live

Instagram restricts going live to accounts with 1000+ followers

Instagram restricts going live to public accounts with at least 1,000 followers, as of last week. It’s part of a trend among social and music platforms making it harder for new musicians and creators to build a following.

Bruce Houghton on 08/04/2025 in Live & Ticketing | Permalink | Comments (0)
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SoundCloud All-in-One Artist Subscription

SoundCloud adds SMS Artist to Fan Text Messages via Subtext

SoundCloud adds SMS direct artist to fan text Messages via a partnership with Subtext.

Bruce Houghton on 07/16/2025 in D.I.Y. | Permalink | Comments (0)
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A person capturing a live concert or music event on their smartphone, with the stage and vibrant lighting visible on the screen, emphasizing social media sharing and event documentation.

How to Create Weeks of Content From A Single Song or Video

Tired of releasing a song only to have the buzz fade in a week? Learn how to create weeks of content from a single song or video that keeps fans engaged and momentum growing.

Alana Bonilla on 07/16/2025 in D.I.Y. | Permalink | Comments (0)
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TikTok app is back in Apple, Google Play download stores

Change Is Coming To TikTok: Be Ready For What’s Next

Change is coming to TikTok. The platform is likely getting sold, but not the part that makes it so addictive. U.S. users and creators could soon be stuck with a version that just doesn’t hit the same.

Alana Bonilla on 07/11/2025 in Music Marketing | Permalink | Comments (1)
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follow Hypebot stay connected to the music business

How To Stay Connected to the Music Business: Follow Hypebot

Stay connected to the music business and live music industry by joining our growing community and following Hypebot on LinkedIn, X, Facebook,  email and more. In addition to original posts, we share breaking news, marketing tips, and more.

Bruce Houghton on 07/08/2025 in D.I.Y. | Permalink | Comments (0)
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social media as a musician

How To Protect Your Mental Health on Social Media as a Musician

Social media can help grow a music career – but it can just as easily drain your energy, confidence, and creativity. Learn how to protect your mental health on social media as a musician, set boundaries, and use social platforms in a way that supports your artistry instead of sabotaging it.

Alana Bonilla on 06/30/2025 in D.I.Y. | Permalink | Comments (1)
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how to make it without faking as a musician

Musicians: How to Make it Without Faking it

You don’t need a gimmick to go viral – just a strategy that amplifies your authenticity. Here are 7 tips on how to make it without faking it as an independent musician.

Alana Bonilla on 06/17/2025 in D.I.Y. | Permalink | Comments (1)
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help content doesn't work for musicians

Helping Is Hot: Why Help Content Doesn’t Work for Musicians

Help content like tutorials helps creators get discovered online. But often, help content doesn’t work for musicians. Learn why that’s a problem and if there are ways for artists to use help content without losing their identity.

Alana Bonilla on 06/12/2025 in D.I.Y. | Permalink | Comments (0)
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TikTok For Artists

TikTok for Artists Guide: Features, Benefits and Why It Matters

TikTok just launched a free new tool that helps artists track their music and grow faster. From song stats to fan insights, here’s the rundown on How TikTok For Artists can boost your career.

Alana Bonilla on 06/11/2025 in D.I.Y. | Permalink | Comments (0)
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