How Walk Off The Earth hooks fans long before the ‘official’ release
Indie band Walk Off the Earth has had multiple songs go viral on socials long before they are even released, and here’s how they did it… by Chris Robley of. Continue reading
Amazon Music for Artists adds free ‘Hype Deck’ marketing tool
Amazon Music has added another free tool to its growing “for Artists” toolkit. Hype Deck empowers artists to create custom Hype Cards to spread the word about “big moments” for. Continue reading
Is Spotify Discovery Mode worth 30% less royalties? What the data says
Through his own experimentation, independent musician and set it and forget it music marketing wizard Brian Hazard explains how artists can maximize their music’s exposure with Spotify’s Discovery Mode. by. Continue reading
Who even listens to Eminem anymore?
While the name “Slim Shady” may not have the same ring it did two decades ago, Eminem still boasts impressively high numbers in the streaming age. Will his real listeners. Continue reading
Spotify signals Superfan Clubs are coming soon
Spotify is signaling the addition of in-app “superfan clubs” that would enable artists to monetize their most loyal fans. The news came in a Spotify blog post celebrating the changes. Continue reading
Apple Music to pay 10% more for Spatial Audio tracks starting this month
Apple Music will pay artists 10% more in royalties on tracks where a Spatial Audio version is available, the streamer said in a memo to labels and distributor partners. The. Continue reading
SoundExchange distributed $1B royalties in 2023, up 4.3%
SoundExchange paid $250 million in royalties in the fourth quarter of 2023, bringing its total gross distributions in 2023 to $1 billion, up 4.3% above 2022 distributions of $959M. SoundExchange. Continue reading
Beatdapp raises $17M to fight fraud for UMG, SoundExchange, Napster, and more
Music fraud detection company Beatdapp has announced new partnerships with SoundExchange and Napster and a strategic collaboration with Universal Music Group. Beatdapp technology identifies streaming fraud and missing royalties for. Continue reading
Why do we stop discovering new music as we get older?
This week’s Hypebot Flashback Friday resurfaces a post that may have music marketers rethinking their career choices. It’s a study that shows how our musical tastes calcify as young as. Continue reading
Are small Independent Artists being erased? [Op-ed by Jeff Price]
Veteran music tech founder Jeff Price has strong opinions, and he’s not afraid to express them in blunt terms. In this op-ed, Price takes on the push by major labels. Continue reading
