Music Business

Hypebot’s ‘Believe It Or Not’ – iTunes Is Still The Most Popular Music Platform In The U.S.

While music download sales are clearly on the decline, don't count them out yet. According to a survey of 10,000 consumers by PayPal and SuperData, iTunes, is still the most. Continue reading [https://www.hypebot.com/hypebot/2017/02/hypebots-believe-it-or-not-itunes-is-still-the-most-popular-music-

, and Bruce Houghton

Feb 22, 2017

While music download sales are clearly on the decline, don't count them out yet. According to a survey of 10,000 consumers by PayPal and SuperData, iTunes, is still the most popular music platform in the US, beating Spotify and Pandora.

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More surprising facts from the survey:

86% of music consumers listen on their smartphones, making it by far the most popular device
70% of older listeners download (versus 51% who pay to stream), while 60% of Millennials do
(versus 63% who stream)