Instagram’s US user growth rate dropped to single digits for the first time in 2019 to 6.7%, down from 10.1% in 2018, according to eMarketer.
Starting in 2020, and through 2023, they estimate that Instagram will grow slower than previously expected. 2020 growth will be just 4.5% and in 2021, it will be 3.2%.
Contributing to Instagram’s slower growth is the fact that older age groups are not joining the platform as quickly as anticipated.
