Meta and Instagram are talking aim straight at Twitter with the launch of Threads, a new app to “share ideas and trends with text.” The app has launched in 100+ countries, but the EU rollout has been delayed over privacy concerns.
Meta said that 10 million users signed up for Threads in the first 7 hours.
Since many musicians and creators already have significant followers on Instagram. The connections between the two apps and audiences could make Threads an attractive new social platform, particularly as Twitter struggles to find its footing.
Say more with Threads — Instagram’s text-based conversation app
Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.
You can download the free app now in the Android and iOS app store.
Check back for our first impressions and how to use Threads in the coming days.
Bruce Houghton is the Founder and Editor of Hypebot, a Senior Advisor at Bandsintown, President of the Skyline Artists Agency, and a Berklee College Of Music professor.
