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Is it possible to make something go viral?

Is it possible to make something go viral? Music marketers Jay Gilbert and Michael Brandvold are often asked this very question. So this week, the pair explores the possibilities in. Continue reading [https://www.hypebot.com/hypebot/2022/06/is-it-possible-to-make-something-go-viral.html]

,   and  Bruce Houghton
TikTok logo on a black background, representing a popular social media platform for short-form videos, digital marketing, con
TikTok social media logo for short-form video marketing, influencer content, digital entertainment, and emerging trends in social networking.

Is it possible to make something go viral? Music marketers Jay Gilbert and Michael Brandvold are often asked this very question.

So this week, the pair explores the possibilities in the Music Bis Weekly Podcast, including labels that are “making demands” on artists including Halsey, Charli XCX, FKA Twigs, and Florence Welch go viral on TikTok.

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