Who is downloading all those millions of tracks at iTunes? A new Nielsen study says that they are more likely to be younger males who own or want to own a Volkswagen, Audi, or Subaru. They are also likely to read Wired, Rolling Stone, and FHM and tune into television networks like the Cartoon Network, HBO and BBC America.
Interestingly, young males just a couple of years younger are often named as the computer savvy group that uses "illegal" P2P the most. There is a messages here about P2P leading to real sales and about buying preferences of this key demographic. But is anyone other than Apple listening?
