Jay-Z Says Wendy’s Ad Helped Kill Auto-Tune

Explaining the inspiration behind his new track "Death Of Auto-Tune", that always marketing savvy Jay-Z pointed to a recent Wendy's commercial that spoofed both boys bands and the over-use of the note shifting technology.  "I just think in hip-hop, when a trend becomes a gimmick, it's time to move on," Jay said in an interview on a Chicago radio station according to MTV. "I saw a Wendy's commercial and they're using Auto-Tune. They're joking on it. It's like, OK, enough of that … It was a trend, it was cool in the beginning. Some people made great music with it, now it's time to move on."  Here is the "inspirational" ad: