"The labels love Kik because it targets a demo that never paid for music." – Ted Livingston, Kik
Originally launched as Unsynced, a utility for managing music on The Blackberry, Kik will enable free and legal mobile playback and playlisting. After three free plays the user gets three options: buy a 99 cent mp3, that can be moved to any device, pay $9.99 a month for unlimited streaming or listen to a 5-10 second audio ad and the user can continue to enjoy the song on their phone. Playlisting and sharing with others is also enabled. Expect a Q1 Canadian and Q2 U.S. launch. (Kik fact sheet.)
