You’ve probably heard the phrase: Learn from your mistakes. Ty White explains on Music Think Tank what he has learned from some Facebook Ad failures. He set out to try and convert fans of related (but not directly tied) artists with Facebook Ads and found out that it wasn’t so easy. Ty explains the concept of degrees of separation and how closer connections can have more value. Artists can create a value hierarchy for marketing campaigns in the future. (Read On)
One important message that he wanted to say was:
“I encourage everyone in the music business to start thinking that way as well — the most successful tech businesses are the most flexible, and ultimately we’re all running little tech businesses.”
