Ticketmaster + CashorTrade
Ticketmaster is launching an integration that allows its verified concert tickets to be resold on the CashorTrade fan-to-fan marketplace at face value or below.
“Fans deserve more ways to buy and sell tickets at the original price, with confidence that what they’re getting is legitimate,” said David Marcus, EVP of Music at Ticketmaster. “By working with CashorTrade, we’re expanding face value resale in a way that gives fans more choice, and we’ll continue to support partnerships with resale platforms that operate with integrity and respect artist terms.”
Ticketmaster launched its Face Value Exchange in 2019 as a way to give artists the option to cap resale prices.
Bob Weir Music Sustainability Awards
The Music Sustainability Alliance (MSA), a coalition established to educate and empower the industry to embrace sustainability, has announced the MSA Bobby Weir Sustainability Awards, a new annual honor.
It will celebrate those who embody Weir's long-standing commitment to protecting the natural world while strengthening the cultural power of music.
The inaugural “Bobby Awards” will be presented at the 2026 Music Sustainability Summit (MSS26), Tuesday, April 14, in Los Angeles.
ATG Launches Live
ATG Entertainment has launched ATG Live, a new concert, comedy & events division led by Senior Vice President Erik Newson.
The company stages more than 500 concerts, comedy shows, and one-night events each year, moving upwards of 1 million tickets across 18 venues nationwide.
The venues include the Kings Theatre in Brooklyn, the Saenger in New Orleans, San Francisco’s Orpheum Theatre, and the Majestic Theatre in San Antonio (full list here).
East Coast Turns 50
East Coast Entertainment (ECE) is marking its 50th year of booking and talent buying across the U.S.
Founded in 1976 by Dennis Huber and Steve Thomas, ECE has evolved into a national entertainment powerhouse with more than 60 team members, 14 offices across 11 states, and a roster of exclusive talent spanning music, comedy, specialty entertainment, touring, and celebrity bookings.
Over its history, ECE has produced and booked entertainment for more than 100,000 events worldwide, ranging from intimate weddings and private celebrations to large-scale corporate events, festivals, universities, and performing arts productions. Today, ECE services more than 7,000 events annually.
Tour Smarter, Not Harder
Tour Smarter: For decades, a rite of passage for indie musicians was the 30-city marathon across North America in a rented van. As costs skyrocket and priorities shift, the touring map is being redrawn.
Read: Tour Smarter, Not Harder: The New Rules of the Road
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