On Music Think Tank, Matthew Ebel gives some principles that artists should follow for every live performance. In his opinion, live performances should be like church performances where the experience is designed for maximum effectiveness. One great principle to follow is: Appeal to all five senses.
“I’m not suggesting for one second that you train your fans to worship you… but you can certainly harness the power of thousands of years of effective organization to spread the word about your band.” (Read On)
