Label Execs, Big Media Launch Digital Future Council

Executives from Sony Music, Warners Music and Universal Music have teamed with leading media and ad firms to launch a think tank about the integration of media and emerging technology.The Digital Future Council will kick off at the Cannes Lions International Festival of Creativity – one of the advertising world’s most coveted annual events – in June with an initial focus on examining the impact of blockchain technology on audience interaction, content distribution, and monetization.It is the hope of the council that the think tank will “ignite meaningful debates and conversations, formulate tangible advice, and promulgate best practices for the global marketing and advertising communities.”Additional founding members of The Digital Future Council include Havas Media, Vice Media, Hearst Digital Media, The Lego Group, GoDaddy and others.– CelebrityAccess