Mamet half-sisters, Zosia and Clara, have a musical act called The Cabin Sisters. The Cabin Sisters are raising money via Kickstarter for a music video and it's not going so well. They're getting a lot of criticism on the web for all sorts of reasons but maybe the real problem is that they are just beginning to connect with their fans and are getting ahead of themselves with this campaign.
The Cabin Sisters, Zosia Mamet and Clara Mamet, are in the midst of a Kickstarter campaign that they launched only a few days ago to raise money for a music video.
The Cabin Sisters Kickstarter Pitch Video
Normally I wouldn't call a campaign failing at this point, there's always a possibility of a turnaround and it's not really fair to crowdfunders, but they requested $32K and they're still under $1500 at this point. Given their minor celebrity status and the small percentage earned to date, they seem unlikely to reach their goal unless someone with cash steps up.
As Christopher Zara pointed out in the International Business Times and as observable in other media outlets, lots of snark has already been thrown and most of it focuses on:
- people not liking presumably rich girls asking for money for their hobby
- people not liking The Cabin Sisters
I don't know what resources either of these women have but, despite the fact that there is a lot of discussion about the appropriateness of celebrities using crowdfunding for financing, it seems like the loudest voices are always people that just don't like whatever act is being attacked for a specific action.
A lot of people attacked Zach Braff for his Kickstarter campaign but he asked for $2 million and got over $3 million. I don't think his critics were angry fans.
The problem for The Cabin Sisters seems to be lack of fans or lack of organized engagement with fans. I've seen a lot of quirky little acts and I could see The Cabin Sisters finding an audience. They're not an awful group.
But The Cabin Sisters seem new at mobilizing their fans and participating in this kind of thing. For example, their Facebook page is only a few weeks old with a modest level of engagement, but it's an interesting page that seems to reflect their personalities and aesthetic.
Honestly, if they weren't well enough known to be covered as celebs, they would simply be guilty of getting ahead of themselves before they've really established the kind of strong visible link with one's fans that is exceptional fuel for such campaigns.
Hypebot Senior Contributor Clyde Smith (@fluxresearch/@crowdfundingm) also blogs at Flux Research and Crowdfunding For Musicians. To suggest topics for Hypebot, contact:
clyde(at)fluxresearch(dot)com.
