(UPDATED) International music convention Midem has announced the finalists of the second edition
of the Midem Marketing Competition. The competition highlights innovative use of music or
partnership with artists in a marketing campaign. New
this year, is a second competition for best music placement in an advertising campaign. The finalists in both categories are:
Most innovative use of music/partnership with artist
• “Breaking the Law of Silence” by La Chose (France)
• “Green Day live in New York City presented by Nokia Music and AT&T” by
MAC Presents (USA)
• “Make the City Sound Better – The Sound Taxi” by AIAIAI (Denmark)
• “Move To The Beat” by Cake (UK)
• “MTV Gif Me More Party” by Buzzman (France)
• “Obrigado, Brasil” by Pereira O’Dell (USA)
• “The Dewarists” by Only Much Louder (India)
• “The Sound of Creation” by DDB & Tribal Amsterdam (Netherlands)
• “Turntable Rider” by TBWA/HAKUHODO (Japan)
• “Vodafone/Yonderboi – Soundmapping” by Vodafone (Hungary)
Best music placement in advertising
• “Blackberry Night Bikes” by Cutting Edge Music (UK)
• “C3 Face” by The:Hours (France)
• “La Guirlande” by The Shop / Young & Rubicam (France)
• “Matinique Moments” by Upright Music (Denmark)
• “NBA Baller Beats” by [PIAS] Recordings (UK)
• “Origami” by BETC Music (France)
• “Renault Twizy: Plug into the Positive Energy” by Digitas, Publicis Conseil
& Moxie (France)
• “Sprint/HTC EVO 4G LTE Launch” by Leo Burnett (USA)
• “Unlock the 007 in you” by Publicis Conseil (France)
• “Youtube Space Lab” by Aurotone (UK)
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