MTV created the O Music Awards to honor the digital music space; so it was essential that the awards performed well online. Stats released today by MTV show a strong first year performance:
- The 2nd best performing live streaming event in MTVN Music sites history after the 2009 VMAs, according to MTV.
- Nearly 1 million streams in 3 days
MORE STATS:
- Live event on 4/28 garnered 651k streams
- Live event on 4/28 generated two Twitter trending topics
- OMusicAwards.com generated more than 3.3 million unique visitors in less than a month (site launched on 4/6)
- In less than a month, more than 3 million votes were cast on OMusicAwards.com via social media and mobile voting.
