Rob Nicholson, known in the industry as Blasko, is a musician and the manager of Black Veil Brides. He's also the bassist and backing vocalist for Rob Zombie and former bassist for Ozzy Osbourne, Cryptic Slaughter and Danzig.
The pair will continue Brandvold's amazing 15 year run with the Music Biz Weekly Podcast. Jay Gilbert stepped down as cohost last month after 10 years to focus music industry education and on his Your Morning Coffee media group.
This Week's Podcast: What is Your Vibe? How To Build A Fanbase From Scratch
This week on the Music Biz Weekly Podcast, Brandvold and Blasko discuss building a fan base, focusing on defining one's "vibe" or brand as a key first step.
The pair discuss on the new Bandsintown Apple Music tour date integration. Then the pair go deep on how new artists can differentiate themselves in a crowded marketplace by identifying their unique message or perspective, rather than competing directly with established bands - all on a tiny budget.
The conversation also covers understanding both who the artist is and who their target audience might be, emphasizing authentic connection with fans as essential for long-term success. They also look at the challenges of maintaining authenticity and the need for new bands to actively seek out potential fans rather than waiting to be discovered.
Listen and watch here or on your favorite podcast platform.
FIND MORE FROM MUSIC BIZ WEEKLY & OTHER GREAT MUSIC BUSINESS AND INDIE MUSICIAN PODCAST EPISODES HERE
