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Amazon Marketed #Superbowl Songs Via Twitter

iTunes may dominate the digital music market, but time and time again Amazon has proven that they're willing to hustle. The Super Bowl is a perfect example of this and. Continue reading [https://www.hypebot.com/hypebot/2011/02/music-marketing-101-amazon-hustled-music-during-superbowl.html]

45433 iTunes may dominate the digital music market, but time and time again Amazon has proven that they're willing to hustle. The Super Bowl is a perfect example of this and the company's efforts deserve praise. For every song that aired in a commercial, Amazon MP3 tweeted links to where budding fans could purchase the tracks.
It's a subtle gesture, but an important lesson. iTunes might sell music. But Amazon takes initiative and markets it too. And that's a big difference.