Skip to content

Music Must Compete In The “Attention Economy” says Sony Exec

The competition is no longer just other music. Consumers' limited time and attention spans are time is split between audio, visual and social media, points out  Dorothy Hui, Sony Music. Continue reading [https://www.hypebot.com/hypebot/2017/01/music-must-compete-in-the-attention-economy-says-sony-ex

shortThe competition is no longer just other music. Consumers' limited time and attention spans are time is split between audio, visual and social media, points out  Dorothy Hui, Sony Music Entertainment UK’s vice president of digital.

______________________________

many

"The focus is on building audiences and engaging them. When you look at the potential of the [streaming] market, there’s the factor of how many people are subscribing, but each person still only has 24 hours in the day," said Dorothy Hui, Sony Music Entertainment UK’s vice president of digital speaking at the NY:LON Connect conference in London.

‘It’s an attention economy now. How are we competing for those hours in the day? I read a stat that in the UK there are eight hours and 44 minutes of multi-task attention [per person per day] between audio, visual and social media.""How do you grab those minutes and seconds? How do we get music into other places?’

Related articles

TUE. BRIEF: Sony Music Hacked – Azoff, Radio Reach Cease-Fire – Songkick Moves 500K Adele Tickets – More – hypebot
Don't Listen To That Death Hoax, Britney Spears Is Still 'Alive and Well'
Hackers got into Sony Music's Twitter account and claimed that Britney Spears had died
Music Biz Announces First NY:LON Connect Summit In London
Davido shades D'Banj in new single?
Oops, Sony's been hacked again… Company apologises for Britney Spears hoax death tweet