When Prince gave Tidal a streaming exclusive on his new album, it was almost a non-event. After all, how long would it be before you could hear it on YouTube or grab it via a torrent tracker? Shortly thereafter, iTunes, Amazon and others began selling downloads of the album.
Now Tidal is also selling "HITNRUN Phase One" as a CD. We believe that this is the first time that any music streamer has offered both digital downloads and CDs for sale.
And fans don't have to be a paying Tidal subscriber to buy downloads or vinyl according to the site. "Buying music from TIDAL.com does not require an active subscription, but you need to create a free account so you can login and download your music," according to Tidal's terms of service.
If this is the start of a trend, it would mean more revenue for artists. There are some workarounds like BandPage that can place links out withing music streamers, but why not a buy button next to every track or album?
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