New tools and features for making, promoting and selling videos are now available. Superstring is software that allows you to easily create a lyrics video. YouTube has introduced new ways to cross-promote channels. And Vimeo has introduced some very basic sales and marketing features to Vimeo On Demand.
Superstring: Quick & Easy Lyrics Videos
Superstring is software for the Mac or PC that allows you to create your own simple lyrics videos. Recommended by Musformation, Superstring allows you to:
Get started quickly in a few simple steps
• Select a song that you want to create a lyric video
• Automatically find lyrics from ID3 tags
• Align the timing of lyrics by dragging
• Customize styles, colors, and more
While there are clearly limits to what you can do with Superstring, it offers an easy way to get started with lyrics videos.
YouTube: New Cross-Promotion Features
Last week YouTube introduced some new ways to cross-promote videos and channels. Presented for those with multiple channels, the features should be useful for those working with more than one artist or for some collective cross-promotions with like-minded artists.
You can now do such things as "feature any playlist from another channel as a section on your own channel" or even feature other channels with multi-channel sections.
Vimeo On Demand: New Features
Vimeo On Demand, introduced this year at SXSW, is Vimeo's pay to stream or download service. Earlier this month they announced a group of new features:
Rent and Own Pricing Options: Creators can offer viewers the ability to
rent (stream) or buy (download) content at separate prices.
Preorder Availability: All Vimeo On Demand sellers can build buzz and
drive advanced sales by making content available for preorder.
Promo Code Generator: Filmmakers can create promo codes that enable
viewers to access work at no cost; codes can be sent to press or other
partners and used immediately in the improved Vimeo On Demand checkout.
Advanced Statistics: Sellers now get more information about their works,
including trailer plays, paid video plays, and additional revenue
details. In addition, Vimeo On Demand stats are now rolled into a PRO
member's Advanced Stats, which makes them more accessible and easier to
understand.
I was surprised to discover that previously creators could only offer videos at the same price for sale or rent. In addition to that much-needed change, preorders and promo codes will be very helpful for marketing and improved stats are always of use.
More:
- Lyrics Videos Offer An Effective Yet Low Cost Music Video Entry Point
- YouTube For Musicians: Single Frame Music Videos, Free Analytics, Creator Updates
- YouTube Adds D2F Marketing, Live Streams and Other Options To Most Channels
Hypebot Senior Contributor Clyde Smith (@fluxresearch/@crowdfundingm) also blogs at Flux Research and Crowdfunding For Musicians. To suggest topics for Hypebot, contact:
clyde(at)fluxresearch(dot)com.Related articles
