The days of just making great music and marketing it are over. Now fans want to know an artist’s story and they want to buy an experience.
This week on the Music Biz Weekly podcast Michael Bnradvold and Jay Gilbert discuss current buying habits: If you buy vinyl do actually listen to it or do you still listen on streaming and just buy the physical to support the artist?
They also look at the three things that are as important as your music.
1. What is your story?
2. What is the experience that you are selling?
3. Have you built your tribe?
