(Updated) MySpace was worth much,much more than the $35 million that Rupert Murdoch sold the site for in 2011 according to co-founder Chris DeWolfe. “He made a big blunder in announcing our potential revenues”, DeWolf told The Telgraph. “He went to Wall Street and said, ‘Myspace will do $1 billion of revenue and $250 million in profit’. The same year, Facebook lost $250 million on zero in revenue."
The News Corps push to monetize the site at the expense of user experienced doomed the site, according to
DeWolfe. YouTube "didn’t have any ads at all back then because they wanted to let it run, let it grow. We had the second largest video site in the world after YouTube, but we had ads in front of every single video. Whenever I asked to reduce them, six months of analysis needed to be done on how much revenue we would lose”.
"Myspace traffic was bigger in the US than Facebook’s," said Dewolfe. "This is as recently as 2009. Facebook was worth $20 billion or $30 billion then, Myspace was worth at least $15b billion, so shame on you for letting $15 billion go to waste and selling it for $30 million a year and a half later”.
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