TRIBES WEEK ON HYPEBOT HAS BEGUN HERE. DON’T MISS MY EXCLUSIVE INTERVIEW WITH SETH ON HYPEBOT TUESDAY AND WEDNESDAY.
Along with our regular news and commentary, we’ll be delving into Seth Godin‘s just released book Tribes: We Need You to Lead Us
and some of its implications for artists, labels and the music industry. Godin is an outspoken marketing guru and prolific author whose passion for music is almost as great as his passion for marketing in our post-tv, post-advertising, internet connected, socially networked age.
Together we’ll explore Seth’s new book on the need for Tribes (aka
passionate, active supporters), as well as, how to build and lead them.
We’ll look at some success stories and have some fun with a contest
that gives you the chance to share your favorite Tribe building
techniques, technologies and stories.
Seth has also agreed to an exclusive interview that looks at Tribes
from a fan building and "artist as leader perspective". I’ve got some
thoughts, but what do you think?
WHAT QUESTIONS SHOULD I ASK SETH GODIN?
