"Music itself is not a product. A thing of beauty, a universal language, an outpouring essential to life and expression, yes – but not a product…More and more it attempts to package itself as a consumer item, with all the fatuous and artfully deceptive gloss to match; it sacrifices ideas of integrity and transmitting the benefits of artistic endeavor for the ideologies of market competitiveness and maximized returns." (Guardian)
They were writing about attempts to market classical music, but isn’t it true of our entire industry?
