Google Turns To Lady Gaga & Her Fans To Promote Chrome Browser
(UPDATED) Google turned to Lady Gaga and her fans to promote its Chrome internet browser. Lady Gaga has built a huge fan base by aggressively using virtually every tool the. Continue reading
A Graphic Look At Crowdsourcing
It's not news that crowdsourcing (tapping into the power of the “crowd”) is reshaping how music is discovered and marketed.This infographic takes a look at various aspects of crowdsourcing alongside. Continue reading
News Brief: Exec Fleisher Exits WMG, Sony -$3B, Google vs Apple Music, B.I.G. As Product & More
WMG's Vice Chairman of Strategy and Operations Michael Fleisher is leaving after helping to structure the music group's recent sale. "I have made the decision that now is the right. Continue reading
MTT Weekly Recap: Music Marketing Basics, Twitter Fans, Independent Musicians
Where The Music Industry Thinks Out Loud Ariel Hyatt: 3 Musician Marketing Basics: Newsletter, Products & Polls Brian Hazard: Prescreen Your Future Fans with Twitter Rich Gordon: Is this the. Continue reading
REWIND: The Music Industry’s Week In Review
First EMI and then Sony licensed Apple's pending cloud music service. 3 Major labels say they will share some of the $105 million settlement they made with LimeWire. The RIAA. Continue reading
Warner Music Passed On Higher Offer From Sony
(UPDATED) According to documents filed with the SEC on Friday, Warner Music Group passed on an offer from the "Bidder B Consortium" 3% higher than the winning bid from Len. Continue reading
News Update: UMG Ups Marks, Apple Cloud Needs Publishers, TuneCore Adds EVP, Ditto Music To US
(UPDATED) As expected, UMG promoted Amanda Marks to Global Head of Digital Accounts reporting to Rob Wells, President of Global Digital. Marks had been EVP & GM of Universal Music. Continue reading
RIAA Goes After Cloud Computing, Box.Net
Fresh off the a $105 million LimeWire victory, the RIAA has filed a legal action against Box.Net, a service that to let its users share, manage and access content in. Continue reading
A Look At 3 QR Code Rules: Lupe Fiasco FAILS and Zoo Records WINS
Now that we've looked at how to get started with QR codes for music marketing and suggested 10 creative ways musicians can use QR codes, it's time take a look. Continue reading
The 2000 Things To Generate 20,000 Fans Challenge
This guest post comes from Michael Brandvold (@michaelsb), a 20 year music & online marketing veteran who has worked with unsigned bands and superstars like KISS and Britney Spears. His. Continue reading
