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YouTube Surpasses 2.9 Billion Videos: Music and Shorts Dominate
The scale of YouTube has officially entered a new stratosphere. According to a new report from Omdia, the platform’s total video catalog has reached a staggering 2.9 billion videos. While the sheer volume is mind-boggling, the real story for music marketing is what is driving that growth: Music and Shorts.
Folk Alliance Awards 2026 Winners Named [Full List]
The 2026 International Folk Music Awards were announced by Folk Alliance International in New Orleans this week. Top honors went to I’m With Her (Sara Watkins, Sarah Jarosz, and Aoife. Continue reading
Latest Music Business and Live Music News
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What Spotify For Artists is building in 2026 as payouts top $11B
Spotify For Artists has kicked off 2026 with a state-of-the-union announcement from Charlie Hellman, the platform’s Head of Music. The update reflects on a record-breaking 2025 while outlining a strategic. Continue reading
More Than Songs: How To improve the Live Performance Experience
“Fans are paying for proximity to the artist and each other,” writes Carlo Kiksen of The Fanbase Builder. But too often artists are only providing an opportunity to hear their songs live. Kiksen shares some ways to improve the live performance experience for fans that build community and fan loyalty.